Building an e-commerce entity is a very challenging feat. Not only does it require fundamental business skills, but it requires exceptional online usage tactics as well. The following are traits that every e-commerce business owner must develop.
1. Writing Skills
E-commerce success starts with writing proficiently. You writing should be free of grammar and spelling errors. Writing is one major way you’re marketing yourself, so make it your best.
Good writing communication involves:
- Composing blog posts.
- Making Twitter and Facebook updates.
- Writing ad campaigns for Google Adwords.
- Creating Meta descriptions as well as customer and vendor emails.
2. Learn Effectively
As a new entrepreneur, you will need to learn an enormous number of new things. Learning itself is a skill that can be learned. It’s just a matter of determining which method of learning is best for you.
This may involve:
- Reading things like articles and instruction manuals.
- Listening to audio material or watching videos.
- Interacting with a human such as a coach or a teacher.
- A combination of these methods.
Great resources to learn via video are Treehouse (creating websites) and Lynda (business strategies, technical skills, etc.). Although you have to pay these sites, a membership will be well worth it. If you use YouTube, you should preferably watch videos posted by publishers instead of those posted by individuals.
3. Reading and Listening Skills
No doubt, great reading comprehension is vital when handling business matters. Pay close attention to business correspondence, contracts, and customer replies you receive. If you come across words or concepts you don’t understand, research them online to obtain a clear explanation.
Effective listening is crucial when dealing with customers and vendors face-to-face or over the phone. By listening well, people get the impression that you really care about their issues and believe you’re willing to resolve them effectively. Likewise, you can learn from audio instructions as well.
To convince one you’re listening to what they have to say, repeat vital things they said to clarify that you understand them. For example, “So you think our refund policy is unfair...”, shows elements of active listening.
4. Operate a Website And Blog
Constructing a website is difficult and laborious. It begins with a good design and robust tools as a shopping cart and payment processor. To bring traffic to your site, it must contain vital Meta tags and optimal coding.
Even if you hire a company to build your website, you still must have a basic understanding of how it works as well as HTML coding. The more expertise you have, the more effectively you can edit details and customize it the way you want.
Creating your own blog is essential for gaining public exposure and obtaining feedback for your business. Generate business-like posts in an honest, open, and informative manner. Never include marketing propaganda or business jargon in your blog. Keep personal matters or opinions separate from its content.
5. Learn to Drive Traffic to Your Site
Just because your blog exists and your website is up and running, it doesn’t mean people will naturally come flocking to you. You need to know who your audience and potential customers are and how you can grab their attention. You must determine things they need and try your best to provide them. The more you know about your trade, the more you can help those that read your blog or visit your site.
First, traffic begins with top search engine placement. That means inserting the best Meta tags and keywords into all of your online publications and interacting with various search engines.
Second, you must place posts on as many social media sources as you can such as Facebook and Twitter. Also consider sites such as Instagram, Tumblr, Linked-In, etc. Anywhere you talk about your business; it must include links back to your blog and website.
How do you learn these things? You can’t expect to develop all these skills overnight. Therefore, there are uncountable websites and books written to give advice on e-commerce business skills. Books are the best sources as they cover all phases of a particular subject in one publication. To find the best e-commerce business books, visit Amazon or the Userlike site. Happy reading.
Do you think we missed any important ecommerce skills? Share your thoughts in the comments section below.