Social learning is all about sharing ideas, thoughts and views.
Today’s digital platforms have paved the way for individuals and businesses to socialize 24/7. Going beyond popular social sites such as Facebook and Twitter, the world is quickly evolving towards becoming a collaborative economy.
A collaborative economy is a creative and highly effective movement wherein businesses and people work together using their own separate establishments through social sharing, innovating and making products.
A great example of this is crowd funding. An individual who wants to start a business may choose to seek funding online instead of heading over to a traditional bank for a loan. The entire process of crowd funding is extremely social, because it demands an audience and interaction. Each crowd funding campaign gets better and better because the community learns from each other’s strong and weak points.
Social Learning Through Sharing
At the moment there are three types of groups that can be found in a collaborative economy. These include the following:
1. Non-sharers: This demographic is composed of individuals who have not yet taken part in the collaborative economy. It is very essential to take note that such individuals are keen to try sharing services. The timeframe given for non-shares to participate in the collaborative economy is one year.
2. Neo-sharers: Neo-sharers play a vital role in the collaborative economy. They are active in the community and use specific apps to better accommodate their lifestyle. These individuals have notable profiles and a long list of monthly transactions.
3. Re-sharers: The re-sharers demographic are individuals who buy or sell used products online. These individuals are not versatile in other types of platforms in the collaborative economy.
Why Does It Matter?
A collaborative economy doesn’t necessarily mean free goods or services. Both parties that engage in a collaborative movement benefit from the transaction or “partnership”. In most cases, these goods and services are affordable, readily available and more reasonable compared to traditional stores and outlets.
As an example, let’s take a look at eBay.
In the pre-owned goods industry, many vendors from this demographic choose the eBay platform over retail industries because the system is flexible. Vendors also have more control over transactions and are working directly with their customers.
Businesses that have gotten used to traditional economic structures and standards should not ignore the newly emerging collaborative economy. Startups in the collaborative economy can easily experience exponential growth, making them a threat in their respective industries. In order to compete with these types of businesses; large companies should learn how to work with establishments in their sector.
What Makes A Company Collaborative?
A company that is labeled as collaborative provides a platform for other individuals in the demographic to incorporate as their own. These types of services cater to small to medium sized businesses, or consumers who are looking for creative alternatives to the general market.
Successful businesses in a collaborative economy provide services that users can grow into, making their platform essential and reusable. Lastly, these types of companies are constantly seeking out solutions for everyday hurdles and obstacles.
In a collaborative economy where social learning is achieved through sharing, everyone is a winner. For consumers, it is recommended to take advantage of the new platform, as it can help bring you closer to your community and favorite brands.
What are some ways you are learning socially through a collaborative economy? Share your experience with us below.