Well-written and optimised content is very important for the success of any website. However, many business owners lack the time or skill to create content for their own sites. This therefore necessitates the hiring of a freelance or full-time writer. Before settling for any SEO copywriter, here are some things you need to do:
- Ask for samples
A competent SEO copywriter should be an individual who is familiar with search engine optimization. In addition, he should be able to write a copy that sells. To find out if someone possesses these qualities, you should ask them to submit several samples of their work. These samples will show you if the SEO copywriter is capable of undertaking different types of writing.
- Ask for references
Ask the potential SEO copywriter to give a few references of employers and clients they have worked with. Get in touch with these referees and ask a few questions. What services was the copywriter offering? Was he easy to work with? Did he meet deadlines? The information gathered will make it easier to make a decision.
- Use different forms of communication
Don’t just use email to communicate with the prospective SEO copywriter. An online video chat or phone call will help you get more familiar with the individual. Their expressions and tone of voice will give you an idea of what kind of person they are. If possible, you could also arrange to meet them in person.
So where can you find experienced SEO copywriters? Here are some of the places you can look:
1. Copywriting companies
You could consider hiring a writer from a reputable company which offers copywriting services. Using this approach saves you the time and effort it would take to find and screen a writer yourself. However, the disadvantage of this method is that you might not be able to interact with the writer on a one-on-one basis.
2. Bidding sites
These are sites which allow you to receive price bids after posting jobs. The best thing about using such sites is that as a result of competitive bidding, you are likely to get a good price for the services. The problem is that you might end up with a writer who charges you little, but is unable to produce copy which is up to standard.
3. Search engines
You could just opt to do a Google search using terms such as ‘content writer’, ‘copywriter’ or ‘SEO copywriter’. Carrying out this search will enable you to identify professional writers who have their own sites. Looking through their portfolios will give you a good idea of who would be most suitable for your project.
You can get great talent by posting your ad in the classifieds. The disadvantage is that you might have to sift numerous poor applicants before you get the right one. A better approach would be to look for writers who have placed their own ads directly in the classifieds.
5. Social media
A search on social networks such as Facebook, LinkedIn and Google+ can help you find the right copywriter. LinkedIn is especially useful since it allows you to view online resumes of the writer, as well as endorsements from previous customers.
Finding a qualified and reliable SEO copywriter can be a long and frustrating process. However, identifying the right person will not only boost your site’s rankings, but also result in enhanced sales.