Every Twitter user would want to have more followers. Here are some reasons why you should get more followers:
- Wider reach – Twitter is a powerful channel for sharing ideas. Having more followers means that your ideas can spread faster
- Social authority – People usually rank you based on your follower count. The more followers you have, the more people will view you as an authority in your field
- Enhanced sales – Many businesses use Twitter to promote their products and services. If you have many followers, you are likely to generate more leads as well as sales
The following are some tips for increasing your Twitter follower count:
1. Write an intriguing bio
The bio is a very vital part of your Twitter profile. Most of your followers would be interested in knowing who you are and what you do. Make it as candid and interesting as possible. If you are selling a product or service, be sure to include your tagline in the bio. Don’t forget to mention the name of your city.
2. Add a photo
After knowing who you are, people would want to know what you look like. Make sure you add a clear headshot of yourself in your Twitter profile.
3. Create a separate About page
Twitter only allows you to have 160 characters in your bio. This might not be sufficient to give your followers all the necessary details. It would therefore be advisable to create a separate comprehensive About page on your blog. You can then place the link to this page in your Twitter bio.
4. Share valuable content
This is one of the most effective ways of building a strong following. Make sure all the content shared is relevant and inspiring. Use links frequently in your tweets. When people find your content valuable, they are likely to share it with their own followers. Getting retweeted frequently will enhance your chances of attracting more followers.
5. Keep your tweets short
The maximum length of tweets is 140 characters. However, when creating your tweets, you need to make room for followers to insert the RT symbol and your username when retweeting you. For instance, if your user name is @MikeHayes, a retweet should have “RT@MikeHayes” at the end. Since this is 14 characters, your tweet should not be more than 126 characters long.
6. Reply to people publicly
Twitter gives you the option of replying to people publicly or through a DM (Direct Message). Since Twitter is meant to be social, it would be advisable to reply in public. This allows other people who are following you to see your message and join the conversation.
7. Avoid excess promotion
Twitter can be a great tool for promoting your products or services. However, this should be done in moderation. Bombarding your followers with too many promotional messages will only make you look like a spammer. You will not only fail to attract new followers, but might also lose your current followers.
Building a strong following on Twitter will take some time and effort. Avoid the temptation of taking shortcuts such as buying followers or using special software to get more followers. Engaging in such behavior is against Twitter policy and might lead to your account being shut down.
Image: Mashable Composite, Twitter, iStock Matt Jeacock