So, you’re a writer and you have a wonderful idea for a guest post that might be appropriate for a blog you follow. If it’s a successful blog, the blog master may receive numerous guest post pitches each week or month. Therefore, your idea must be unique and spark an interest. This is much easier to say than do -- but with practice, you can get your guest post accepted. Here’s how.
1. Submit Original Work
If you complete and submit a guest post for review, there’s a good chance that the blog owner will run your post through Copyscape to check for plagiarism. For that matter, your work must be original. Submitting plagiarized work is the fastest way to get your guest post rejected. Also, make sure you don’t plagiarize yourself. If you’ve written on a similar topic for another website, the post should not have similar wording or phrases.
2. Write Well
Yes, this is a no-brainer -- but it deserves a mention. It doesn’t matter how much knowledge you have on a particular topic, or if you’re a loyal reader of the blog, the blog owner will not post a piece that’s loaded with grammar mistakes, inaccuracies and typos. It’s important that you proofread well, and make sure that your writing style matches the style of the website.
3. Follow Posting Guidelines
When writing a guest post, the blog owner may have specific guidelines for each post. For example, he may prefer numbered items in a list article, whereas another blog owner may require bullets or subheadings. Specific guidelines for guest posts may include short paragraphs – perhaps a minimum of 2 to 3 sentences. Also, some blog owners may discourage passive voice, or set a minimum or maximum word count requirement. And as a guest blogger, you may have to write content in the first person and include personal experiences. If you don’t read the guidelines and blindly write a post, there’s a good chance that your article won’t conform to the blog’s guidelines, and the blog owner may not publish your hard work.
4. Don’t Include Affiliate Links
If you submit a blog post, the blog owner may include your bio and a link to your website at the bottom of the post. However, you shouldn’t include affiliate links within the post, unless you’re given prior permission. Blog owners are interested in appealing to readers and providing insightful information, not selling a product.
5. Provide Meaty Content
This can be tricky, especially if you’re covering a topic that’s been written about 100 times. However, even with common topics, you can provide substance and attack topics from new angles. This requires work and research on your part; but as a writer, it’s your responsibility to get creative and dig deeper. The meatier your content, the better. Therefore, include experiences, sources and any new research that the general public may not know about.
Your guest post represents the blog, and unfortunately, creating subpar content, or work that’s full of typos or generic information isn’t going to impress the blog owner. So, do your research and give each post 100%.