Many online marketers use autoresponder services such as GetResponse, MailChimp and AWeber. Such services allow you to build a base of subscribers and to stay in touch with them on a regular basis. Auto-response emails can be used to acknowledge subscriptions, receipt of emails or for sending newsletters.
Here are some guidelines for using auto-response emails:
1. Acknowledge subscriptions
You can use the auto-response email to acknowledge receipt of membership requests and thank subscribers for signing up. In addition, it should give your subscribers of what kind of emails they should expect to receive from you in future.
2. Outline your privacy policies
2. Acknowledge receipt of emails
You could set up an auto-response email to let people know that you have received their emails. This could be something like, ‘Thank you for your message. I will get back to you within 24-48 hours’. Or ‘I’m away on vacation until 3 February. For any enquiries, contact firstname.lastname@example.org’.
3. Make it personal and brief
To connect well with your readers, you need to add a personal touch to your emails. How you address them will determine how they respond. Therefore, avoid ‘Dear member’ or Dear subscriber’. Instead, use their names when addressing them. In addition, remember to keep your emails brief and to the point. This will enhance the chances of them being read.
4. Use catchy headlines
The headline is what people see first in their inbox before opening the email. Make sure your headline is descriptive and interesting enough to prompt the subscriber to read the content. Instead of just ‘March Newsletter’, you could try something like ’10 things you didn’t know about Mark Zuckerberg’. It would be advisable to test different headlines first to see what works best.
5. Make unsubscribing easy
People might want to leave your list for different reasons. When this happens, don’t take it personally or get offended. Instead, make it easy for them to unsubscribe. Make sure all your auto-response emails have an ‘unsubscribe’ link at the end.
6. Don’t flood people’s inboxes
No one likes to be bombarded with emails on a daily basis. If you send out messages too frequently, people might get put off and end up unsubscribing. Therefore, it would be advisable to limit your emails to once a week or fortnight.
7. Don’t sell
The main purpose of your autoresponder emails should be to build relationships with readers and win their trust. Therefore, don’t make the mistake of always sending sales messages. When you pressure your subscribers to buy something, they will simply leave. Instead, send them useful tips in your area of specialization. This content will keep them coming back for more.
8. Reward loyalty
Once in a while, reward your subscribers or customers for their loyalty. You could reward them using coupons or bonuses when they buy something.
Using autoresponder emails can be a very effective way of retaining the attention of your customers and attracting traffic to your site. Do you use autoresponders? How successful are then in helping you retain or attract new customers?