A study done by Mzinga and Babson Executive Education revealed that over 84% of businesses that use social media are not tracking feedback or compiling data behind the platforms.
Monitoring these types of data on social sites can help measure ROI and conversions accurately. By definition, social media feedback is the act of compiling information such as traffic, comments, impressions and average viewing time. To ease this arduous process, companies use digital tools to organize and arrange large amounts of data.
Why Is Social Media Feedback Important?
One of the main objectives of marketing campaigns is making a positive connection with consumers. Brands do this by airing commercials that people can easily relate to. Social media comes in as a platform for feedback, which can help pinpoint different parts of a company’s brand that are connecting well with their demographic.
Your competitor’s social media campaign can be very revealing. You can see how they interact with their customers and vice versa. This insight can be extremely helpful when preparing for the launch of a new product or service. Additionally, tracking this information can help you win over unhappy customers by providing where your competitors are lacking.
Social media feedback is one of the advantages of a strong online presence. You can immediately gather comments on what consumers think about your product or service. Social media also allow businesses to distribute surveys and questionnaires to their followers for immediate follow up and updates.
Tools For Gathering Social Media Feedback
Figures and numbers aren’t the only factors that are being monitored closely. Customer comments and feedback, which are essential to honing an effective marketing strategy, can easily be accessed, highlighted and addressed through digital tools.
Below are the top 4 digital tools you can use for social media feedback.
1. Hootsuite: Hootsuite lets companies view and post from their social media accounts using one platform. The interface is easy to adopt and is geared towards social media teams. Gathering analytics for weekly or monthly reports can be done in just a few clicks. Task delegation and private messages are also available for those who want to evenly distribute specific assignments in different groups.
2. Klout: Klout has their own algorithm that measures a company’s social media presence. This can be useful when monitoring a competitor’s online value and influence. Klout has their own scoring system that rates and classifies notable social accounts. In the social media industry, a high ’Klout Score’ can actually help you land a job.
3. Social Mention: For in depth analysis, Social Mention is favored as a reliable tracker. Unlike Klout, the company covers a wider range of social media platforms and measures influence through strength, sentiment, reach and passion.
4. Google Analytics: Google Analytics is mostly used for website tracking, but the data it gathers include traffic from social media sites. It also allows people to quickly assess visitor behavior from various social platforms. Individuals who take the time to customize the features can track conversions with ease. Google Analytics also comes with an app for Android users, making data readily available anywhere.
What other digital tools do you use for social media feedback? Let us know about your experience below.