Hate for Sale: The Surprisingly Dark White Supremacist Market

There are many ways to make money on the internet. You can sell your handmade wares on Etsy, Ebay and Amazon and sell your tone-deaf music on iTunes, Bandcamp (which you can also sell your merchandise on too), and ReverbNation. Every product is inevitably going to cater to a specific taste (not everyone is going to appreciate your creative mix and match taxidermy), but some tastes are a little better than others, and some are a lot darker. For example, there is an entire market dedicated to products for hate-mongering, intolerant, redneck white Supremacists. And because you probably would never look into it yourself, allow me to be your guide into this disgusting world, the surprisingly dark White Supremacist Market.

As I don’t think hate or racism is appropriate, necessary or justifiable in any context, I will not be including any links to sites, services or products that promote or profit from the dissemination of hateful ideologies. This article is just an exploration of the stranger, darker sides of the economy and market. Also hate groups, their forums and Youtube channels are hounded by anti-defamation watch dogs. You don’t want to end up on a watch list that got you stripped searched every trip you take, do you?

Music Is Love (For One’s Race)

OK, so a lot of hate music is written in a punk style (which is originally a British Import) and features frequent allusions to Viking culture (which is Scandinavian). But here’s the real kicker, rap has recently been added to the musical styles hate music encompasses, and these guys are anti-immigrant! Hopefully, the head-exploding irony of that isn’t lost on you. I digress, the most disturbing fact about hate music is that it’s a lot more mainstream than you think. Music streaming and buying services such as Spotify and Amazon still feature hate music, whereas iTunes has recently removed all hate music from its catalogues.

Jay-Z’s music streaming service Tidal refuses to capitalize on hate. And Jay-Z actually calls out iTunes, Youtube and Spotify in the video above for profiting from hate, ignoring the struggle that people had to go through for equal rights and representation. The other dangerous side of this tarnished coin is that music is a surprisingly effective propaganda tool. It helps spread their ideology and assists recruitment. Even Wagner (yes the German classical music composer) wrote an essay regarding the heavy representation of Jews in the music of the time, hence the reason Hitler often used his music as a propaganda tool. Of course, he wasn’t exactly open about his hatred as he wrote the essay under a pseudonym.

Nazi Memorabilia

Sure, you can argue that any memorabilia of the costliest wars in regards to human life is a significant piece of history, no matter which side it’s from. The problem lies in purchasing memorabilia to glorify the ideology behind it, especially if the ideology is hateful and based on ethnic cleansing. Also, good luck finding it, you hateful bastard! Because, recently, even eBay disallowed the buying and selling of Nazi memorabilia; most auction houses won’t even touch the hateful heap with a 10-foot pole, and Germany, France, Austria and Hungary (where a lot of the artifacts are found) heavily regulate the trade in Third Reich objects and antiquities. Still, there are avenues and online stores, and most of the buyers are located in the US, Russia, and the Middle East. One of the largest collectors of Nazi items is an unnamed Russian purchaser. Even with the various restrictions, regulations and hawking by governments, the industry makes an estimated $30 million-plus a year. One of the biggest websites that deals in these loathsome launderings of history is outspoken Holocaust denier David Irving (who, honestly, just looks like a cartoon of a pissed-off old man with a permanently downturn mouth and furrowed bushy eyebrows to boot!). On that note:

Denying the Undeniable

Many nations in the world deny things that tarnish their national pride and image. I won’t get into who denies what because, honestly, that’s heavily political (duh?) and is so multifaceted, complex and dense that it could be an article of its own. Instead let’s talk about the thick-headed people like angry gramps Irving who wrote a book that attempted to see the war as much as possible, and I quote, “through Hitler’s eyes”. Because that’s where you want to travel to when you pick up a book: straight into the shoes of a genocidal, maniacal art school reject. And crinkly, cross Irving isn’t the first – or last – historical author to question the Holocaust; there are in fact Congressional Libraries worth of literature pertaining to the absurd argument that the Jewish genocide at the hand of the Germans never even happened. There are so many books in fact that a large number of publishers and channels of distribution is dedicated to hate literature. The hate-mongering extends to websites, blogs and magazines, too.

Hate Accessories

So, the usual fare is obvious and I’m going to supersede with the confederate flags and what not. No, I’m going to talk about the stuff that would make any well-adjusted adult’s stomach turn with revolt. No, I’m talking about mock illegal alien hunting licenses and websites dedicated to draping “people” (note the quotation marks) with symbols and emblems of a regime responsible for the biggest loss of civilian human life in modern history. The disgraceful offerings include caps, hats, gloves, polo shirts (for the young professional racist), embroidered bomber jackets (a staple of the hateful I am told), and posters of reissued German (see: Nazi) propaganda material.

Luckily, these things are relatively hard to hunt down; hopefully, they’re just as hard to purchase. The worst of these shysters are the companies that use tangential symbolism but claim it doesn’t have anything to do with the hateful rhetoric and ideology that it immediately alludes to.

Some companies don’t even try to hide their affiliations and instead emblazon it all over their products. If you do a quick Google search regarding a specific company, the first result you get is a forum discussion about where you can purchase its clothing with a description that reads: “White supremacist organization seeking to advance Western culture and ideals, and freedom of speech and association”. The clothing brand was also associated with a sport that is a well-known favorite amongst hate groups (both for participation and viewing). Although the PR team of the company constantly states that they’re not using the symbols for anything other than showing interest in the German culture and from an ancestral point of view (red flag, PR dude/dudette: when talking about extremist far right nationalism ideologies, you might want to avoid using “ancestral”), a shirt with the Gestapo death head, the Reich’s Iron Cross, and sponsoring a band that features a lead singer who was the leader of Northern Hammerskins hate group makes your excuse and claim to not be affiliated with a certain ideology iffy as hell.

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