Holiday Social Media Marketing Trends 2014

The 2014 holiday marketing season is almost around the corner! It seems that this is a going a big holiday season for Facebook, as 92% of marketers plan to spend most of their social marketing budget on it.

Want to learn more about what marketers are thinking for this holiday season? Take a look at this infographic by Offerpop to get an idea of the biggest social marketing trends that will dominate this holiday season. The data emerged from original marketing research conducted by Offerpop. Here are a few takeaways:

-  Companies are expected to spend $602 billion in holiday spending.

-  Instagram is deemed as the breakout social network of 2014

-  67% of marketers plan to spend on social media during the holiday season

All in all, it seems that social will be a crucial success factor this holiday season. The faster the number of users using popular social networks such as Facebook, Twitter, and Instagram proliferates, the more marketers invest in social media to meet market demands, drive sales and extend brand reach. Marketers are making smart investments and prefer not to risk investing in untested networks.

This infographic shows where marketers are investing, what their primary goals are, what networks are emerging as power players and so on…




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