If you are new to the entrepreneurial scene, you are going to want to promote yourself as much as possible, which essentially means that you need to make yourself visible. That, in turn, means that you need to connect with as many people as possible. Many people choose to employ PR managers to help them with this difficult task, but those people are either celebrities or millionaires and as a budding entrepreneur your finances won’t allow you this extravagance.
So as always the simple answer is do it yourself. Even if you know nothing about PR and marketing, you can still promote yourself effectively. All you really need is an internet connection and imagination.
1. Why You Should Be Your Own PR Manager
If you’ve just started out on your own, or you are planning to, then you need to have a clear business vision. You need to be clear about where you want your company to go, the impact you want it to have on the world, and the audience it needs to affect. Those aren’t just the pillars of your business vision, though; they are also the pillars upon which you can build your brand.
PR managers might be trained to be quick in coming up with strategies, but they will not understand your vision as clearly as you will. And this is precisely why you should be your own PR manager. If you are at the beginning of your journey, you are the best representative of your vision, so make sure that you dedicate time to promoting your brand.
2. All You Need Is an Internet Connection
Everything happens online these days so it’s only natural that you should focus on promoting your company online. Any marketing manager would tell you that the best way to promote anything these days is on social media. Therefore, you need to establish a strong online presence with followers and connections that you should regularly update on any happenings of your business.
3. Create Your Own Content
To design a trajectory to success you need to have your own content that you can share with your online following on a regular basis. Make sure that you start a blog where you can discuss everything to do with your company’s journey as well as other major industry events.
4. Snoop Around
If you are uncertain of how to go about becoming a PR manager for yourself simply see how other people in your industry are doing it. Follow them on social media platforms and see how they do it. Take note of how they engage with the world around them and try to follow what you think are effective strategies, while you should avoid what you think is ineffective.
5. Use Keywords and SEO
This is by far the most important tool you can use in establishing the visibility of your brand. You need people to be able to find you and the only way to do that is by making yourself findable. To do that you need to use keywords so that search engines can track you and bring you up in results. There are lots of online tools you can use to help you with this endeavour, and the best thing is that some of the very best SEO tools are free.
Do some research online and see what suits you best, although we strongly recommend Google AdWords: Keyword Planner.
See Also: How to Be a Proactive Entrepreneur
Doing your own PR makes sense if you think about it, you’ll be better able to create a following for your entrepreneurial vision, while you’ll also be saving money at the same time.
Have you ever done your own PR? Share some tips with us in the comment section below.