How to Implement Vision Casting With Your Employees in 2015

As a business owner or manager, you need to have a vision for success and an action plan on how to achieve your goals. When the vision is accurately shared with employees in a fashion that generates excitement, it will be easier to bring your staff on board with you to accomplish great things in 2015. There are several steps that managers can take in order to facilitate the implementation of the company vision. This article will address those vision casting methods.

Why Vision Casting is Important

According to Stephanie Gaspary, Managing Editor of Content Strategy at, “The organization you lead will proceed toward one of two places: the destination of your choosing or one you didn’t intent.” Your company vision needs to complete the following sentence.

  • In 2015, our company will be headed towards __________________.

Ms. Gaspary further advised that in order to ascertain the specific direction that is right for your company, you must know your vision. Her statement about visions hits the nail on the head. “Rather than just a dream or a far-reaching, unattainable goal, vision is a realistic picture of what you want your organization to become, and the impact of that effort.” The final key to add to complete your vision is a concise image of your values expressed in words.

Vision Casting Methods

Once your vision is in place, you can find out whether or not it is effective and doing its job. The second part of this vision casting process is to get your employees on board with where you want to take your company in 2015 and beyond. Several key steps to implement vision casting with your employees are listed below.

1. Make a Clear Announcement   

In order to avoid any disruptive miscommunications, it is vital that you find a way specific to your workplace environment where you make a clear announcement of your vision. The vision casting must be done in a way where every employee, including those who are in management, clearly understands the meaning of your words. For all goals to be achieved in 2015, everyone must be on the same page. Remember that vision casting is not about getting into specific, minute details. Rather, it involves showcasing your realistic goals and how you plan on getting the company there. This step is so important because it will be the catalyst toward achieving great things in your business.

2. Bring Everyone to the Table

In this second step, you need to find a method which works for your specific organization on how to bring everyone to the table. Of course, as the business owner, you need to create the vision yourself and with the assistance and review of those on your board and in upper management. However, in order for all the employees to feel a sense of ownership of the company vision, it is important to involve them in the process. For example, maybe you might decide to hold a question and answer period during the vision casting announcement. You may want to allow employees to provide constructive feedback. When the employees feel involved and that the vision is also “their” vision, they will work harder at their daily jobs in order to assist in achieving the company goals.

3. Unify the Vision with Meaning

This third vision casting method is important because it brings an added sense of urgency to your staff as a whole. For example, it was mentioned earlier that your vision should also have a sense of your values included in it. Hopefully, your values include doing good to others and finding a way to make the world a better place. When the realistic goals and true values of your company are unified in one vision—that packs a powerful punch for both your consumers and your employees. Maybe you own a produce company and can incorporate a desire to help those less fortunate with food donations. This value goal should be included in your vision and then shared with your employees. Doing good in the world, can become a catalyst for your employees to also become excited for your vision as well. 

4. Personalize Your Message  

This step can either make or break your vision casting process. For example, you must find a way to bring the vision “home” to each individual employee by appealing to their heartstrings in some way. Your vision may seem larger than life to your employees. So it is vital for you to make every effort to help your employees to personalize your message. Work with your management and department heads to incorporate the vision into the daily workplace environment. You may want to have the vision shown on a plaque and hung in the lunch or break room. Ms. Gaspary suggested that management should, “Incorporate personal goals for each position within your organization or team that contribute to the cause and are in line with your overall vision.” Personalizing the message of your vision will help each employee better relate to the overall goals of the company—and work harder to do his or her part to accomplish great things.

5. Keep the Vision Alive

This step needs to be completed within boundaries. For example, you want to consistently keep the vision alive with your employees. However, you don’t want to become redundant and begin to bore them to tears with constantly hearing you speak about the vision. Find ways to keep the reminders of the vision fun and constructive for both you and your employees. Work with your managers to incorporate an employee vision casting review program where individuals are rated on how well they are accomplishing daily tasks which correlate to the company goals. Host a company-wide team contest where employees can find new ways to accomplish the vision.

Vision casting is important and will help your company to achieve great things in 2015. It is important to create a clear, concise and realistic vision which adheres to your specific goals and values. Sharing the vision with your employees is important toward the overall success of seeing your vision succeed.

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