In the last two decades, we have seen the complete rewriting of the media distribution rule book. We went from big black VHS tapes to, DVD to, digitally distributed movies beamed magically to your TV screen.
OK, it’s not exactly magic, from what I understand it has something to do with fiber-optics and kitty farts. The company that everyone talks about when mentioning streaming media is Netflix. And judging by their industry defining ventures, I’m wondering at this point if they have Nostradamus in their employ.
First, Netflix distributed DVDs via mail and abolished late charges and fees. For the first time in human history you could keep a newly released movie for more than 24 hrs without having to mortgage your house to pay the late fees, a struggle that has plagued humanity since our cave-dwelling days. Then Netflix decided to combine that with a streaming video service, making us even lazier, we didn’t even have to get off the couch to get our movies anymore.
Jumping On The Production Bandwagon
Finally, Netflix started producing its own series that proved to be widely popular inspiring other media distributing companies to go into production. Almost every single provider of streaming media is jumping into the production game.
And from the look of the talent that they are attracting they’re playing for keeps. Yahoo’s latest announcement is that the company is slated to create two original series that will feature Hollywood favorites like Kristin Bell, Michael Cera and even comedy veteran Ben Stiller. The writers associated with the projects are also taken from the Hollywood hills crème-de-la-crème with myriads of successful series and movies to their credit. Should Hollywood be worried?
Their Efforts are not Going Unrewarded
Kevin Spacey was recently awarded a Golden Globe for his performance in “House of Cards”, which was produced by the streaming service company Netflix. This is not their only critically acclaimed and fan favorite production though. Series such as ‘Orange is the New Black’ the resurrected ‘Arrested Development’ became fan favorites and were critical praised. They are not resting on their laurels though they have been promised 4 Adam Sandler movies, a DreamWorks collaboration and even Marvel’s Daredevil series is being produced by Netflix.
Rupert Murdock is feeling streaming services breathing down his neck
If you are not familiar with Mr. Murdock, he is the Australian media magnate behind the FOX network. Oh, good golly you haven’t heard of FOX? FOX Studios is the company that produced Titanic and Avatar, which also coincidently happen to be the top and second highest grossing movies of all time. Of. All. Time. Oh and just a little side-fact that you might find interesting: this money bags mo-fo bought the Dow Jones. OK, so I was a bit misleading, he bought the Dow Jones & Company publishing and financial firm that owns the Wall Street Journal and Smart Money amongst other things. This man that controls media, news and finances feels that Hollywood and the other large Cable TV providers must use HULU (that they own) to compete with the likes of Yahoo, Amazon and Netflix.
Do you see streaming media providers as creating a new media market and a new way of distributing said media? Well let us know in the comment section below.