Is This The Final Nail In The Career Of The Graphic Designer?

It’s pretty tough being a graphic designer these days.  For the best part of a decade now there have been a range of freelance job networks offering organisations the opportunity to outsource graphical work to someone on a project by project basis.

That trend has accelerated in recent years however, with sites such as Fiverr offering you a marketplace for securing graphic based work for just $5.  Now, of course, there is a strong argument that with such sites, you are overwhelmingly getting what you pay for, and if you want quality work done, you have to pay accordingly.

It’s hard to dispute however that the trend is moving overwhelmingly against the resident graphics wizard operating in house.  Sites such as Swiftly have emerged to offer reasonable quality design work for prices as low as $15, but at least with them, you’re competing against another living and breathing designer.

Enter the artificial intelligence graphic designer

That is certainly not the case with Tailor.  Tailor is a new site that uses artificial intelligence to help you to create the perfect brand for your business.  They do this by using natural language processing based upon the input from the business representative, and from this data, they automatically create a brand look and feel that fits in with the characteristics of that company.

The process itself is very straightforward.  As with most things, Tailor comes with its own web app.  Someone from the company logs on to the app and answers a series of questions about their organisation.  These will include things such as their location, their brand name, what line of work they’re in, the values they operate by and so on.

After that, they are asked to select a style that they think fits their business.  This is done by picking from a range of visual cues to guide the user.  And that’s it.

Tailor then goes about its work, using its natural language processing engine and image matching capability to generate a range of potential logos for that business.  The user is then free to choose one of the creations, or alternatively go back to the start and begin the process over again with some fresh keywords and hope to come back with something more suitable.

What you get

As a result of this process, each user gets a logo, a business card and also a letterhead.  Customers can also pay $50 to have complete access to all of the design files.  An alternative option is to pay a regular subscription fee that will allow regular adjustments or additions to be made to their graphics, as well as a cloud based storage facility.

Will such a service end up replacing a living, breathing graphic designer?  You would certainly hope not, but it is another shot fired in the battle to maintain graphic design as a viable career option.

If you’re a graphic designer yourself, how would you feel about such a service?  Alternatively, would any of you consider using this for your own logos or business cards?

Let me know in the comments below.


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