Jimmy Kimmel has fessed up to being behind the FAKE twerking video where the twerking girl catches on fire.
Woohoo! another publicity stunt! As if plain twerking wasn't taking over the world wide web on its own.
The amount of secondhand embarassment I have suffered in the last few weeks from watching one after another viral homemade twerking videos may very well overcome the total amount of secondhand embarassment I have experienced in my life up until now.
I mean, we get it, you put a video of you twerking on the internet - people watch it. You get views and likes and shares if you're lucky - but is all this publicity worth sacrificing your reputation? I don't think so. I'm sure the 5 minutes of fame is just thrilling. On the other hand, when you are trying to get a job later in life and your boss googles you only to run into a cringe-worthy video of you shaking your goods in the air, it wont be so thrilling then.
I think Jimmy Kimmel made a good point to the world about how ridiculous this new trend is, and to what extent people will go for a bit of publicity. He said on his live show when he admitted they were behind the video 'Twerking girl on fire': "Thankyou for helping us deceive the world and hopefully put an end to twerking forever." I'm with him on that one.
This series of events got me thinking about other stupid publicity stunts that have been performed in the past, and I thought I would share the hilarity and/or ridiculousness of the results I found:
- Snapple tried to make the world's largest popsicle in 2005. It melted. (And the fire brigade had to close down the streets.)
- The South Australian Government sent out 55 live goldfish to media companies pitching "Be a big fish in a small pond and come out and test the water". The fish arrived dead.
- A radio station held a competition called "Hold your wee for a wii". A contest to see who can hold their "wee" the longest while drinking copius amounts of water. One of the contestants was found dead in her home the next day from water intoxication.
- Janet Jackson and Justin Timberlake at the halftime show in the NFL Superbowl of 2004 decided it was a good idea to expose Janets right breast. CBS was fined $550,000 by the FCC for indecency.
So, at the end of the day, publicity is publicity. We are talking about all these incidents now. The question is, is it really worth the damage to your reputation? My opinion is no. If you want to succeed in life, you should work hard at building a solid reputation for things you do that are beneficial to this world. As far as I’m concerned, twerking is NOT working!