Klout Scores – The Good, The Bad and The Ugly

The latest social media craze is Klout – a new platform that assesses the influence you have across social media sites in terms of the demographics you reach and the impact of your presence online. Klout scoring has now made its way into the interview room, and even the most experienced and confident of candidates are beginning to question whether a low Klout score could actually cause them to miss out on their dream job.

The Good

Klout scores can help you determine whether a candidate has enough social media presence to do well in a job that will heavily involve interaction with key groups, communication through social platforms and promotion through formats such as Twitter, Facebook and LinkedIn.

Essentially, if a candidate has a high Klout score, this could allow you to believe they are an ‘influential’ person in the social media world, and in which case, could do very well in your company.

In some situations, you may find that you have an unmanageable list of suitable candidates for a job, so one effective way of reducing this list is to request every applicant to provide their Klout score; those is the highest scores will make it to the next round!

Other benefits of considering a candidate’s Klout score include:

·         Allows you to gain a different perspective

·         Check the applicants knowledge of the social media market

·         Pinpoint the exact presence and influence a candidate has

The Bad

Klout scores are not as transparent as you may like to believe. A high Klout score can actually mean virtually nothing in some situations. For example, a marketing expert who is not overly active on Twitter may have a much lower Klout score than a 15 year old who spends every weekend on Twitter!

In addition, candidates have become wise to the Klout score request and have invested in manipulating their score to make them look better! There are various packages available to buy whereby you can obtain more Twitter followers or friends on facebook and in turn, this will boost your Klout score.

To make matters more complex, a genuinely high Klout score may mean that a candidate has a great deal of influence over their followers and target markets, but if these groups are in no way related to the groups you want to target as a company, the high Klout score once again become redundant.

The main reasons to ignore a Klout score include:

·         Inaccuracy

·         Irrelevance to the job or target market

·         Scores can be manipulated

The Ugly


Requesting a Klout score before interview stage can put many highly skilled and suitable candidate off applying for the job. This is a negative side of Klout scores as the value of the actual score is highly unlikely to outweight the value of interviewing the most highly skilled candidates. If you believe that your request for a Klout score is having an impact on the number and caliber of candidates applying for the job, then cease asking for it!