How to Launch a Career as a Sports Agent

Research, schmooze, negotiate, and repeat; such is the life of the successful footballer’s agent. You have worked hard to get here by securing your degree and becoming licensed. Now that you are finally eligible to work in the wonderful world of sports, what’ the next step? Whether you are trying to land a job with a reputable firm or are even considering starting your own agency, in order to successfully launch your career as a football player’s agent there are few things you should know to set out on the right foot. Here are some helpful tips to help you reach your career goals...


Since you started out on your journey to become a licensed football player’s agent, you have most likely been trying to keep abreast of current sports-related events. Now that you are ready to begin taking on clients, it’s time to focus on specifics; such as, up-and-coming players, players that may be unhappy with their current agent, or players who are at the end of their current contract. Transfers are priority; you can find information on current happenings with contract transfers here. Following current football events will help you get a sense for the business end of sports, so research at this point in the game is imperative.


Sites like Soccerway can help you find league, player, and club information. Networking will help you focus your sights for new clients even further. Take part in events in which you can speak with others in your field. Reach out to mentors and fellow agents to get the inside track on specific players that may be searching for a new agency. Start attending games and reach out to players you believe have what it takes to go all the way.


A professional football player’s agent can be reached at any time, day or night, holidays, or when on vacation. One of the most difficult parts of being an agent is that you are on call 24/7. One missed call or email could cost you serious cash. Make sure when you are scouting players to offer them multiple points of contact such as email, social media, cell, etc.

Don’t Slack

Post-season is a great time to get a leg up on next season’s hottest players. In some cases, it’s who gets to a player first and develops trust. Stay in the game even after the season is closed. Also, keep an eye on the amateur leagues; this is a football star’s first chance to shine.

Practice Your Negotiating Skills

Your negotiating and communication skills must be top-notch at all times, since you will never know who you may run into at any given time. Always have a plan of action when going into a negotiation and do research to find out as much as possible about the personalities you will be negotiating with. Going in blind to a negotiation will cost you - know your opponent.

Building a portfolio of clients can be difficult at first but it’s important to remember your hard work will pay off. Starting at the top is advantageous at best, remember not to overlook amateur players or younger players, these clients will be your bread and butter. Building your portfolio of clients slowly can help you provide each client with the attention they deserve; growing too fast could cost you in the long run so take it slow at first.



Image via Ria Novosti




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