Foursquare is an amazing app that allows you to "check in" to let people know where you are and where you’ve been to, while you can also share your interests. It will help you connect to others, and it can even be an effective marketing strategy for your company.
If you want to learn how to use Foursquare, here’s what you need to know:
1. The Basics
When signing in to Foursquare, you have different options, you can sign in either with your email address, your Google+ account , or your Facebook account. If you sign in with Facebook, you have the option to import all your Facebook contacts.
To find out what your friends are up to, just click on their names. You’ll be able to see every place they’ve checked in to through their recent history.
To check into locations, all you need to do is type the name of the place. For example, if you’re at Mike’s Bar on Main Street, type that into your phone, click on the name, and click "Check in here". It will send out a notification to all of your friends on Facebook, send a Tweet, and alert your Foursquare friends. You’ll then be able to see if anyone else you know is there and you can also see the people/person who most frequently check in there- they’ll be awarded the title of "the mayor".
2. Dig Deeper
Foursquare uses your phone’s GPS to track your location and tell you what’s around. If you want to find somewhere to eat, drink, dance, shop, etc., just type in your desired activity. Foursquare will bring up a list of options near you and it will also get you Yelp reviews on each place. The desired location will be displayed on Google Maps, and you can see any Tweets sent out from the location or its immediate area.
Not sure what to do? Click on the "Tips" tab to see suggestions. It will not only suggest things to do at the venue where you have checked in, but it will also find fun activities around you. Even if you don’t follow those tips, you can save them for a future date.
3. Earning Badges
Every time you check in, you earn badges. The more you check in at a place, the more badges you earn. This turns it into a game that you can play with your friends.
You can also see what your friends have "accomplished", while you also have the option to track your stats on Foursquare. This can teach you more about your habits and activities, while you can also learn more for your friends.
4. Free Wi-Fi
Did you know that you can use Foursquare to find free Wi-Fi?
- Foursquare will let you know if a location has free Wi-Fi.
- If the Wi-Fi is password protected, many Foursquare users will post the password in their comments on the location.
- Use apps like 4SQWFI to find Wi-Fi hotspots using the Foursquare platform.
If you need Wi-Fi on the go, Foursquare can be a huge help!
5. Foursquare for Marketing
Did you know that Foursquare can be useful for marketing and promoting your business?
- Stake your claim. Claim your location on Foursquare, and make sure that it’s visible to anyone who uses the app. Fill out the profile on Foursquare with as much relevant and interesting information as possible.
- Update regularly. Foursquare sends out updates on the latest promotions, offers, and specials of the businesses in its users’ areas. If you have something special, share it via Foursquare!
- Offer special discounts for Foursquare users. To anyone who checks into your business via Foursquare, offer something special. Who can resist free loot just to press a few keys on their smartphone?
- Use lists. Just like bloggers use lists to talk about their favorite places to eat or things to do, you can do the same on Foursquare. Creating lists that include your location is a great way to market yourself for free, and the added value of the content will engage users.
- Provide tips and tricks. The Foursquare comments section is highly frequented, as it’s where users give tips and tricks to help other users maximize their experience. If you want to generate interest, use a personal profile to add information in the comments section as well!
Be smart with your use of Foursquare, and you’ll find that the app has amazing potential.