Webinars are a great promotional tool. They’re an easy way to communicate a lot of information in a short space of time. The problem is - like with any part of a business, you need to come up with a way of making money from it. Whilst webinars alone may not make a lot of money, there are ways to start converting your time and energy into cash.
Let’s take a look at some of the ways you can make money from webinars.
Sell at the End
Sell another webinar or product as part of your current webinar. It’s the simplest way to drive traffic to one of your new products. You don’t have to do anything other than to put the offer at the end of your webinar. For example, you may have a PowerPoint presentation. At the end of the presentation you would have a slide with your offer on it.
It’s that simple!
Run a joint venture with someone else to share the workload and utilise the audiences of multiple people. Promote a webinar and get someone else to actually deliver it, for example. Most relationships like this involve splitting the proceeds on a 50/50 basis.
The replays of a webinar can be as lucrative as the premiere. Upload the recording of your webinar and promote it. That way traffic will arrive at one of your previous webinars even when you sleep. You can even discount the replay. If you do decide to do a discount, make sure that you don’t publish it too early or you could annoy the people who paid full price.
Become a Webinar Manager
Businesses find running webinars extremely time-consuming. Offer your services and take some of the load away from them by becoming a webinar manager. You would sell the business’s product or service through one of your webinars and split the sales.
More and more people are starting to offer this service. The best part is they can remain self-employed. They can split their time between multiple businesses.
Joint Venture Broker
The joint venture broker is where you join up with a webinar presenter and get a marketer with a mailing list. Your goal is to bring these two together and help them create a webinar. You don’t do anything other than form the relationship. For this, you can claim as much as 5%. It may not sound much, but think about what you’re doing for a moment.
You’re not doing that much at all. You’re literally telling two people to talk to each other and they update you of their progress.
The Webinar Marathon
Another option open to you is the webinar marathon. Rather than the usual seminar style of one man getting up on stage and talking, you run webinars one after the other. These webinars will allow people to tune in and out to different speakers as much as they want. Many businesses have come together to do this for charitable causes, to give you an example of the motivations behind it.
Remember, each webinar will also have an offer at the end of it. The sales happen at the end of the presentation. Any sales made through this event get split between the organisers and the person giving the webinar.
Take note that this will take a lot to organise. It’s not something for the faint hearted. You can expect to spend a lot of time planning this venture a few months in advance, so you really have to consider whether this is a path you want to take.
Image source: Avito