Nowadays, many people prefer reading books in a digital format rather than in paperback. It is not only convenient but also relatively affordable. Therefore, selling eBooks online can be a lucrative venture if done right. Here are some guidelines for making money selling eBooks:
1. Create a great cover page
Most people will see the cover page first before looking at the contents of your eBook. In many cases, their decision to buy will be influenced by the appearance of your cover page. Therefore, make sure your cover page has a design which is eye-catching and descriptive. Just by looking at the cover, people should have a good idea of what is inside the book.
2. Write a comprehensive description
A great description of your eBook will give people a reason why they should buy it. This description should include details such as genre, number of pages, author bio and word count. Tell readers how they will benefit from reading the eBook. Don’t forget to mention any other works you might have written previously. You can get some valuable ideas by reading descriptions written for some of the most popular eBooks online.
3. Offer a quick preview
A preview gives your prospective readers a glimpse of your eBook, thus enhancing your chances of selling. You can do this by posting screenshots of specific pages on your own site or blog. You could also post your reviews on sites such as CreateMagazines and Scribd.
4. Sell through multiple stores
To increase your chances of making more sales, it would be advisable to make your eBook available through different stores. Some of the outlets you could consider include Amazon Kindle Store, Barnes and Noble Nook Store, Kobo Books and Booktopia.
5. Join an affiliate program
It would be advisable to promote your eBook through affiliate programs such as Click2sell, Clickbank, eBook Maestro and Kobo. The best thing about these programs is that you can recruit other affiliates to promote your books for a commission. In addition, you can make an extra income by selling other people’s books.
6. Offer the book in several formats
When it comes to reading eBooks, different people have different preferences. While some like reading on tablets, others prefer devices such as Nook or Kindle. Still, others would rather read on their mobile phones. Therefore, you need to ensure that your eBook comes in different formats which are compatible with all these devices. This will enable you to reach a wider audience.
7. Offer some giveaways
You could consider giving something extra to encourage people to buy your book. For instance, you could offer a free report for every eBook sold.
8. Price it properly
Pricing is a very important factor when selling eBooks. If people don’t know you or feel that your eBook is not priced reasonably, you are not likely to make any sales. Therefore, take time to carry out some research to find out what other people are charging for similar books. If you are a beginner, you could consider charging even as low as $5. This will give you a chance to make a name and charge more for subsequent eBooks.
One of the biggest challenges for eBook sellers is piracy. As your book becomes more popular, you are likely to find it available for free on some sites. However, don’t allow this to discourage you from pursuing your dreams.
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