Are you a freelancer who is struggling to find work? Or are you just someone who wants to attract new clients? If so, there are many online and offline strategies you can use to achieve these goals. Below are some of the most effective ways you can market your freelance business.
Develop Your Own Business Website and Blog
Any freelancer who takes their business seriously has some kind of online presence, and this normally comes in the form of a business website. If you don't have your own website that advertises your services, you need to address this situation as quickly as possible.
First, you need to choose a domain name that's closely related to your business name or the services you provide. Once you have chosen an appropriate domain name, it’s essential to choose the best web hosting solution possible for your website. The hosting plan you select should be fast, reliable and your hosting company should provide excellent customer service.
Once your website is up and running, you need to add web pages that promote your business in a positive light. A well written about us page, hire me page and services page will give your potential clients a better understanding of your business and what you have to offer. You should also add video and text testimonials that include information about how you have helped previous clients.
Build a Portfolio
Let your previous work do the talking by building a portfolio of successful projects you have completed in the past. Once you have compiled your portfolio, you can add it to your website, your social media channels and any other websites or offline marketing channels where you advertise your services.
We often take email for granted, but it's still one of the most effective ways to keep in contact with potential clients, businesses and individuals who have already dealt with you in the past.
Where possible, you should try to capture the contact details of people who are interested in what you have to offer. This will give you the opportunity to build a relationship with these subscribers, and you may eventually be able to convert these business leads into paying customers.
Social Media Pages and Profiles
Social media has to be part of any freelancer’s marketing plan if you want to increase the exposure your business gets. However, it's important to understand how social media marketing works.
You can't simply set up a social media account and start trying to pitch to everyone you come into contact with on these websites. Instead, you must interact and provide value. If you do this on a regular basis, you will build trust and other social media users will then be more willing to contact you and hire you.
Paid Social Media Ads
In some instances, you can use a more direct approach on social media websites by paying for ads on platforms like Facebook, Twitter and Pinterest. When you pay for ads on these websites, your ads appear in front of other users based on certain factors that you choose such as their age, gender, location and interests. You may have to spend some money, but this type of advertising is extremely targeted and you can get positive results pretty quickly.
Search Engine Marketing
The search engines are still an important source of online traffic for freelance businesses. Many individuals and businesses who need help quickly will turn to the search engines for help, so it's vital to be visible on Google, Bing, Yahoo! and other search engines when someone is looking for the type of services you provide.
The content on your website should be optimised as much as possible, and it's also crucial to have a large number of other trustworthy websites that link back to your website. This will ensure that your freelance website will appear high in the organic search results.
It can take some time to see real results when you use these search engine optimisation methods. But, there is a quicker way to get to the top of search engines like Google. Google AdWords and similar paid search engine advertising platforms allow you to pay to for ads that appear high on the search engines whenever someone uses keywords or phrases related to the services you offer. Each time one of your paid ads is clicked, you get charged. Like social media paid ads, you have to be willing to spend some money, but the results can be quick and effective if used properly.
Build a Network
Many of the world’s most successful entrepreneurs are always making new business contacts and expanding their business network. You should have the same mindset and always look for online and offline ways to reach out to other people and businesses.
When you are building your network, be smart about the way you do it. Ideally, you should start by developing business relationships with potential clients who already have an extensive network of contacts themselves. Examples of business owners who already have a large number of clients and contacts include accountants, web designers and solicitors. This simple approach can increase your network in ways you may not have believed was possible.
Local Networking Events
To stand out from the crowd, you need to portray yourself as an expert in your field. It's not always easy to do this online, especially if you are competing with a large number of people who are providing the same services as you. But, if you turn to the offline world, you may find it easier to achieve this goal.
Attending local chamber of commerce meetings and other local business events gives you an opportunity to meet potential clients in the flesh and in some cases, you may even get the opportunity to promote your business or give presentations that inform potential clients about what you have to offer.
Over the last decade or so, a huge number of forums and discussion websites have emerged. Each of these forums attracts like-minded people who are interested in a particular topic. For instance, there are many online marketing forums that have hundreds of thousands of members, and many of these members are often on the lookout for reliable freelancers.
Becoming part of these online communities gives you an opportunity to develop online business relationships with other members and you also have the chance to advertise your services. Some freelancers create a signature that includes details about their services and this appears every time they post on a forum, while other freelancers advertise their services in the hiring section of these forums.
Contact Potential Clients Directly
Sometimes you have to get out of your comfort zone and grab the bull by the horns. If you're not as busy as you should be, maybe it's time to contact potential clients directly by using the internet.
For instance, if you're a content writer, you could search for internet marketing provider websites and email them, phone them or contact them through their contact us page. This direct approach could reap huge rewards, especially if you write a well-written message or sound convincing on the phone.
The way you market your freelance business will determine how busy and how successful it becomes. Following the tips above will ensure that you give yourself every chance to achieve this objective.
Have you ever used any of the methods mentioned above to market your business? Let us know how it went in the comments section…