20 Careers You Can Pursue with a Marketing Degree

Illustration of four university graduates celebrating their graduation

Successfully graduated with a marketing major and ready to take the first steps in your career? It’s time to find an outlet for your creativity, networking and research skills!

If you’re looking for a professional path in the sphere of marketing, there’s a range of roles to apply your valuable skills to. From the obvious marketing assistant job to the less-traditional role of web designer, here are 20 fruitful careers you can pursue with a marketing degree.

1. Market Researcher

Average salary: $54,400 / £23,900

Marketing graduates with a drive for analysing data can opt for a career in market research.

Market researchers use their research skills to gather information about the target market of a brand or product. They analyse this data to understand buyer preferences and behaviour, and discover what trends are enveloping the market.

2. PR Officer

Average salary: $54,400 / £23,500

Got a knack for public speaking? Can you handle crisis management? Delve into a public relations job!

PR officers use their public speaking, writing and negotiation skills to improve the image of a company or individual. With marketing skills, you can manage the branding, reputation and messaging of a client through various media and public communications.

3. Social Media Manager

Average salary: $54,400 / £25,700

Nowadays, a brand’s reputation is built online – particularly through the likes of Facebook or LinkedIn. If you’re particularly social media savvy, then a career in social media management could be ideal for you.

This involves managing and improving a brand’s image and handling customer relationships through multimedia content on social platforms. Writing skills and an eye for design also come in handy!

4. Event Manager

Average salary: $51,900 / £26,500

Individuals with strong organisational, planning and communication skills can pursue a career in event management.

These professionals use their marketing abilities to expose and promote a brand, attract audiences and generate sales by coordinating and publicising events like conferences, exhibitions or special gatherings.

5. Product Manager

Average salary: $92,400 / £36,500

Graduates who want to take on an all-encompassing role in marketing can consider product management. This career involves managing the development of a product to its point-of-sale, including market research, advertising and media planning.

Product managers must have strong analytical skills as well as be excellent persuaders. They must also be able to pitch budgets and other proposals to customers.

6. Marketing Manager

Average salary: $65,000 / £46,000

With proven experience and excellent leadership skills, you might want to consider becoming a marketing manager.

Marketing managers oversee the entire marketing campaign of a brand, and use their creative and analytical abilities to handle budgets, write copy, conduct market research and generally ensure their strategies attract audiences.

7. Marketing Assistant

Average salary: $38,100 / £18,800

An assistant job is a great way to kick-start your career in marketing. Indeed, you’ll experience a range of responsibilities, such as building communication strategies and marketing collateral.

Assistant roles can be a gateway into the field after building hands-on talent in all areas such as advertising, market research and sales.

8. Media Planner

Average salary: $49,500 / £25,500

Wondering what to do with your marketing degree? Why not apply for a media planner role?

As a media planner, you’ll be responsible for selecting the appropriate platforms to attract clients. These positions are usually held in advertising agencies and involve working closely with the press, television or radio to achieve an advertising strategy.

9. Sales Representative

Average salary: $48,400 / £26,100

Experience in marketing is usually accompanied with competency in sales.

With strong persuasive, communication and interpersonal skills, you can use your marketing knowledge to make effective sales pitches. The role of sales representative involves building sales strategies to attract the target market and successfully sell the product or service they provide.

10. Marketing Copywriter

Average salary: $49,100 / £23,500

There are several marketing jobs out there for graduates, and copywriter positions are a natural fit for those who want to merge their marketing passion with writing and creativity.

These individuals use their promotional skills to compose content for online and offline advertising materials, such as slogans, video scripts and even tweets.

11. SEO Specialist

Average salary: $45,300 / £24,100

If you’re a digital marketing enthusiast with an expertise in search engine optimisation, why not consider the role of SEO specialist?

Companies from all fields hire these professionals to take care of their online exposure and ensure their websites rank highly and perform well in search engines. Understanding user intent and strategic brand messaging are crucial for this role.

12. Advertising Manager

Average salary: $62,500 / £30,500

Aspiring marketers can work in advertising. Manager roles require a knack for planning, leading, creating and communicating. They build and lead advertising strategies, communicate with clients and teams, and prepare budgets.

From producing catchy commercials to creating attractive banners and billboards, advertising managers spend most of their time enhancing the image of their brand.

13. Web Content Manager

Average salary: $57,400 / £28,500

If you prefer to place your marketing skills online, this role is right up your street.

As a web content manager, you’ll be responsible for running, managing and checking that a website successfully targets and meets the needs of its users. This marketing job involves putting your writing and technical knowledge to use by employing several marketing tactics like writing copy, analysing visitor behaviour and maintaining visual aspects.

14. Digital Marketing Specialist

Average salary: $49,400 / £25,200

Those who enjoy digital marketing can opt for a specialist role.

This popular job allows marketing professionals to apply their expertise in online advertising and e-sales. Through SEO, PPC, content management and web design, digital marketing specialists ensure a brand’s online image and performance is up to scratch.

15. Promotions Manager

Average salary: $51,000 / £21,600

Promotions managers focus on developing and executing marketing promotions that increase an organisation’s reputation and revenue. These creative individuals use marketing knowledge to create special offers, promotional features like articles in newspapers or display materials that achieve their campaign objectives.

This is an ideal career for marketing graduates with good creative and management skills.

16. Mobile Marketing Manager

Average salary: $49,600 / £25,200

If you want to focus your efforts on technology, try a career in mobile marketing. Most advertising and promotions reach customers through their smartphones, after all.

Managers in this profession will create mobile marketing campaigns that target customers at the right time, using techniques such as SMS, mobile web, or game or banner advertising.

17. Community Manager

Average salary: $48,900 / £25,800

Marketing specialists with excellent communication, interpersonal and problem-solving skills can become community managers. These individuals act as the face and voice of a brand by managing communications across channels like social media, websites and events.

Marketing skills come into play by providing engaging content and communicating with customers about the brand’s products or services.

18. Fundraiser

Average salary: $51,300 / £23,200

This role involves using presentation and interpersonal skills to attract potential donors for non-profit organisations. Fundraisers essentially use marketing techniques to arrange promotional events and attract sponsorships from various companies.

Want to develop your skills and improve your portfolio? This marketing job is ideal.

19. Recruiter

Average salary: $49,600 / £25,500

Here’s yet another career in marketing that isn’t often considered by marketers. Recruitment requires more marketing than you thought!

As a recruiter, you will research, outreach and network with potential employees and use marketing tactics to drive candidates to your company. If you’re able to communicate clearly, persuasively and professionally, this position might be for you!

20. Web Designer

Average salary: $36,200 / £23,400

Just like copywriters, web designers use a combination of marketing and creativity to represent a brand. These professionals employ market research, user understanding and design to create appealing and customer-friendly visuals, graphics and navigation for websites.

This is a great career option for artistic individuals with a natural flair in marketing, too.

Finding the right career can be difficult when first graduating from university. The variety of jobs to choose from can be bombarding. But once you find where your marketing talent truly lies, job hunting can get a lot easier. Hopefully, our list of careers with a marketing degree has helped you out!

Let us know what other careers in marketing are available by leaving a comment below.