Mexican Companies To Expand Their Presence In The European Market

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Press Release Mexico City, March 26, 2012


Fifty companies, supported by ProMéxico and ASERCA, will participate in Alimentaria International Food and Beverage Show, to take place in Barcelona, Spain.


The event gathers close to 4,000 exhibitors from 150 countries.


ProMéxico and Support and Services for Agricultural Trade (Apoyos y Servicios a la Comercialización Agropecuaria or ASERCA), which is part of the Ministry of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), are coordinating Mexico’s participation in Alimentaria International Food and Beverage Show, one of the leading trade fairs in Spain and southern Europe, to take place from March 26 to 29 at the FIRA exhibition center in Barcelona de Gran Vía. 


ProMéxico is supporting a delegation of 26 companies that are divided into two sections for the show: International, which showcases fresh and processed foods and non-alcoholic beverages; and Intervin, which exhibits alcoholic beverages. The delegation includes companies from 11 Mexican states: six from Jalisco, four from Mexico City, three each from Nuevo León, Estado de México and Oaxaca, two from Sinaloa, and one each from Chihuahua, Sonora, Tlaxcala, Veracruz and Yucatán. 


The 24 companies supported by ASERCA are also divided into the International and Intervin sections.

Mexico is the guest country for this 19th edition of Alimentaria, which will include activities that range from culinary tastings and demonstrations by Chef Mikel Alonso, to tequila tastings headed by José Torres, international tester of the Tequila Regulating Council (CRT).


During the event, the Mexican companies will take part in business meetings to offer their products to distributors and wholesalers and contact potential clients in Spain and the rest of Europe.


Alimentaria attracts approximately 4,000 exhibitors from 150 countries and organizers expect to receive 140,000 visitors, including directors, managers, sales executives, purchasing staff and representatives of supermarkets, hypermarkets and service chains, importers, distributors and wholesalers.


Mexico’s agri-food industry comprises the agriculture, forestry, livestock, hunting, fishing, processed foods, beverages and tobacco sectors, and is one of the highest growing areas of the national economy.