According to KISSmetrics, 64% of Twitter users are more likely to buy from brands that they follow. Furthermore, according to HubSpot, 36% of all marketers have received new customers from Twitter. Twitter has more than 250 million active monthly users. Yes, you read correctly! 250 million active monthly users are part of this microblogging world. So, if your job requires you to manage a Twitter account, you will have access to a limitless amount of potential customers.
Many companies are doing a wonderful job in engaging customers through twitter, but other companies have done quite the opposite. Don’t be one of those company’s employee known to not properly utilize Twitter. Here are a few mistakes you should try to avoid on Twitter:
Not Monitoring Your Feed
You should always monitor your feed on Twitter. Twitter is being used more and more for customer service. Many companies when they start off on twitter barely monitor their account. This is a big mistake. You should always monitor your account. Believe it or not customers are increasingly reaching out to businesses on Twitter if they have questions or concerns about products. I do this myself all the time to test out this very same theory. I was surprised to see most of my questions or my complaint about a product was answered through twitter quicker than by phone call. Twitter can be your alley or your downfall if not used correctly. When users direct message or tweet at you, respond as soon as possible. Customers will likely be annoyed if they don’t hear from you within 24 to 48 hours.
Customers on social media for the most part are not stupid. Don’t automate your response. Nothing will annoy your customers more than receiving a tweet that was sent to a few other people with a similar question. It makes your customer feel unattended.
Pushing Facebook Post
Yes, it sounds like a good idea to push everything you post on facebook on Twitter and save time and move on to your next task at work, but this can be problematic. Twitter gives you the option of syncing your facebook account to twitter. The only problem is twitter has a 140 characters limit and facebook will cut off your message when sending it to twitter at 140 characters so, you might end up with a cut off message on twitter.
Not Tweeting on Weekends
According to buffer’s blog, customers’ Twitter engagement is 17% higher on weekends. However! Only 19% of companies tweet on weekends. This means a lot of small to medium size business have lost a lot of business opportunities during the weekend. Many experts believe you should be tweeting seven days a week to get the most out of your account. I’m sure like many people you don’t want to work on the weekends, but you don’t even have to log in to your account. You can simply schedule your tweets with an app to tweet during the weekend. It’s that simple.
Tweeting the Same Thing Every Day
Yes, your boss wants you to tweet frequently, and I agree it’s important, but not if you post over and over the same thing! You will bore your followers in a heartbeat. There’s also the danger of your posts to come off as spam. So, you might want to avoid posting the same thing over and over again.
Making Tweets to Long
Twitter gives you a 140 characters limit, but according to Twitter’s own best practices guide, this is still too long. Tweets 100 or fewer characters get 17% more engagement. So, this is something you might want to keep in mind when you tweet the next time on your account.
These are a few simple things you should keep in mind before you tweet. It’s a good starting point if you are new on Twitter, and your company wants to build a social media presence. If you don’t have an accountant you can open one for free. It doesn’t hurt to try it out, and the best part it’s free!