Social media and content marketing are two areas that continue to grow at a rapid pace. The modern age of marketing is different to the marketing that existed twenty years ago. You need to cast aside many of these old-fashioned principles if youre going to succeed today.
Lets take a look at some of the hard marketing truths you need to know about.
1. Go Deeper than Numbers
Novice marketers tend to focus on nothing but the numbers. Theyre concentrating on the number of clicks and the number of comments. Later you begin to understand none of it matters. Unless youre converting the people reading your blog into avid readers, theyre just figures on a screen. You want passion not numbers.
2. Quality Always
Once upon a time, we lived in a land where quantity was the key. Youd see bloggers posting every other day about whatever rubbish they could come up with. Things have changed. These days readers prefer bloggers who blog once a week as long as its a quality post. Ignore quantity and focus on quality instead.
3. Professional Theft
Theres nothing wrong with stealing snippets of conversations or borrowing a topic from someone else. If you cant come up with anything original, search for a trending topic and put your own spin on it. In the event you decide to lift something outright, make sure you give credit back to the original website.
Professional shoplifting is fine as long as you do it in the right way.
4. Social Media is Difficult
Numbers are often the marker used to determine whether someone is running a good social media campaign. Again, these numbers dont matter and you have to look much deeper than this. Social media is difficult to handle because you need to spend time researching and engaging. Take the time needed to show social media the proper respect it deserves.
5. You Cant Interact Everywhere
Marketers previously made a point of displaying a presence on all the four corners of the Internet. The professional marketer of today realises this isnt necessary and will only serve to dilute your entire campaign. Remember, not everyone cares about what you have to offer. You have a specific audience to target.
Pick the platform thats right for you and interact on it. You can have just as much success on two platforms as you could on ten platforms. You cant do everything and time is precious.
6. The Self-Proclaimed Experts Cant Fool You
There seems to be a magic bullet for marketing every other day these days. Someone who achieved success will try to sell what they did as a viable strategy for success. Understand that these self-proclaimed experts will only tell you what worked for them. Youre never going to replicate their success because you run a different type of business and a different type of operation.
Furthermore, theres no guarantee that they actually understand why they succeeded. You need a tailored strategy for your business and your business alone.
7. Online Marketing is Essential
Its unbelievable just how many businesses have yet to adapt to the digital world. Practically everyone has access to the Internet through a computer or through a mobile device. More and more people use the Internet exclusively to shop. If you arent marketing yourself online, youre missing out on all these people.
If you dont know where to start with online marketing, start with browsing some basic guides online. Anyone in any sector can get involved with online marketing and make a success of it. All you have to do is take the initiative!