Myths About Crowdsourcing Creative Work

Crowdsourcing has become huge in the world of entrepreneurship and global business activity. Why has it become so popular? The option to outsource a project to a whole group of people so you get a range of options to choose from is more than enticing to most budding investors and entrepreneurs, especially considering you never have to commit to working with one individual or a group of people. There are strong opinions both in favour and against crowdsourcing. But there are also a lot of myths, and we hope to break some of them in this article.

 #1 Crowdsourcing Takes Advantage of Creative People

This is simply not true because crowdsourcing has afforded a different platform to creative types that wasn’t available before. It presents them with projects that they otherwise wouldn’t have had access to. The fact is the vocal minority who believe it does take advantage of creative people are more than likely doing well without crowdsourcing and are simply scared of this new vehicle potentially cutting into their business.

One also has to look at the flipside. Think about how many creative people get a shot at success because of a platform like this? If anything, it’s giving more people than ever the opportunity to make their way in the world.

#2 Crowdsourcing Devalues Work

There’s the argument that crowdsourcing devalues the work produced. It couldn’t be further from the truth. Crowdsourcing platforms offer a sense of competition that only breeds innovation. By having multiple people competing for the same job, they’re going to have to put their best feet forward if they want to succeed. It’s something you don’t get through a conventional hiring process.

Understand that paying more and sticking with one freelancer doesn’t devalue the work. It only restricts you, which arguably means a lower quality of work in the first place.

#3 You Don’t Get Paid Without a Win

On the surface, this is true. You don’t get paid for submitting entries to a contest unless you win. The problem is this is an extremely basic way of looking at the model. The reality is far different. Let’s take a closer look at this.

Aside from the other benefits of entering one of these contests in the first place, a freelancer does earn an income from every contest they enter. This applies whether they happen to win or not. Think about it like this. If the creative enters and loses, they’re only going to get better each time. All it takes is a single win in one contest and that can put the person in profit, even if they’ve entered lots of contests with losing bids.

All you have to do is look at basic economic theory to know how this works.

#4 It’s Morally Wrong 

The moral argument has been perpetuated by people who fear change. They don’t like the disruption that comes with the general shakeup of any industry. There’s absolutely nothing morally wrong about crowdsourcing.

Furthermore, if we want to use the moral argument, we can also say morals are entirely subjective to the individual, therefore, what one person thinks is morally wrong is completely irrelevant to someone else.

#5 Only Bad Clients Outsource Work

It’s not just small businesses and people with low budgets who decide to crowdsource work. More and more corporations are also looking into what the general creative community can offer them. Clients have learned how useful crowdsourcing is. They’re savvy not shoddy. They’re getting more value for money by working with a whole host of freelancers instead of one person.

Crowdsourcing gives you the chance to explore a range of options and harness a collective creativity. Crowdsourcing is fast becoming the ‘smart’ option.


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