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How to Nurture & Grow a Small Business

As a growing organisation you will undoubtedly face daily trials and tribulations, including issues pertaining to how you are managing your business. But if you want your small business to succeed and grow at a reasonable yet successful pace, you will need to adopt a number of strategies to your business to achieve exactly that.

To do so, ask yourself the following questions:
·         What is our primary purpose, beyond making money?
·         What are our core values?
·         What is our ultimate goal?
·         Do we have a clear-cut marketing strategy in place?
·         What is our 3 year plan?
·         Our 1 year plan?
·         Our 3 month plan?

Other ways to nurture your small business

1.       Optimise resources

For a business to be successful you will need to have the right people for the right jobs. It’s no good hiring someone for administrative duties if they have a very creative mind. Likewise, why put a good public speaker in charge of number crunching?  Use your team carefully and you will undoubtedly reap the rewards of your success.

2.       Be clear about your intentions

So you have a clear 3 month, 1 year and 3 year plan, and know exactly where you see your business going in the near and long-term future. Is your team also up to scratch with your businesses intentions?
Keeping things quiet from everyone else is going to achieve nothing, so be sure to elucidate the important information to your team, so they’re equally in the know.

3.       Data-track performance

Keep track of all work being done by using a data tracking system. Review the results once per week so that you can carry out a fact-based discussion about the progress of your business (or lack of...)

4.       Problem solve

A successful business doesn’t ignore any issues that arise, so be sure to address all issues that occur as and when they do. This will ensure that minor issues don’t grow out of control, by going unnoticed for long periods.

Issues: Dedication to your clients

Customer service is key in nurturing a small business. In this day and age, customers value commitment and dedication to their needs, so having a strong department dedicated to customers’ needs will pave the way for a prosperous and cultivated company.
 

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