As an experienced marketer, you know that in order to build a loyal customer base for your business website you have to regularly interact with your clients. While there are many ways to do that, one of the most effective method to engage your audience is through email marketing and more specifically, welcome emails.
The infographic from Easy SMTP provides some very useful tips in regards to optimising welcome emails. It provides a number of key guidelines that are vital to every entrepreneur who wants to improve their marketing strategy. It also discusses the importance of these emails and how they can help B2C marketers get more revenue!
Key Points Include:
- Use of the word ’Sale’ in the subject line increases open rates by 23.2%.
- Research has shown that real time ’Welcome Emails’ have 10 times more engagement that those sent in batches.
- Using a professional email address significantly improves engagement.
- How the Emails should be written to ensure that they don’t get lost in spam filters and attract the most engagement from customers.
Are you making the most out of your advertising strategy? Check out this infographic to find out!