Optimizing the New Twitter Profile to Boost Your Business

As I am sure most of you Tweeters have noticed by now, Twitter has made a change. It is big and exciting…for some. Of course there is always the problem we have with social media that Facebook started where as soon as we are getting used to the format everything changes, and it’s stressful. Well for those of you freaking out – don’t be intimidated. The new set up is actually quite simple and doesn’t really change how you operate your account, it is more of a physical makeover; a physical makeover that can hugely advance your Twitter marketing techniques.


What's new?

- The cover photo – Twitter now has a cover photo similar to that of Facebook. The specs: 1500 x 500 pixels.

- The profile picture is bigger – The specs: 400 x 400 pixels.

- Certain tweets stand out – The tweets with the most engagement are bold and bigger than the rest. Also – you have the option to pin a tweet to the top of the page.

- Filtered views – You can now filter what you are viewing on other profiles (and your own). You can filter what stream you are looking at by the following options: Tweets only, Tweets and Replies, Photos & Videos.

- Grid view – The way you view your followers and who you are following is now presented in a way similar to Pinterest. It is a grid style design of which you scroll through mini profiles of the followers.

- Favorites – Tweets you favorite are now being recognised! Also presented in the top tab alongside following and followers. This can be a good or bad thing – we will get to that.



How will the new profile benefit my business?


There are many ways that this new format offers huge opportunities in terms of marketing for Twitter business pages.

Cover and Profile Photos

Both the cover and profile photos give you opportunity to advertise your brand right in front of the reader's face. The huge cover photo has plenty of space to advertise anything you want and it is guaranteed to have the attention of anyone who visits your Twitter page. It is pretty much impossible to miss. With the bigger profile picture complimenting the cover photo, your logo/main picture will not disappear in comparison to the massive cover photo standing out behind it.

Pin at Top

Pinning a tweet to the top of the page is also an advantage as it catches the user’s attention right away. This is a great opportunity to advertise any events, promotions, or deals you have going on. It is also a great place to put an emotional quote or image to catch the attention of the reader and encourage retweets. A recent study by Buffer tells us that tweets with pictures get 18% more clicks and 150% more retweets than plain text.

The next two points here you should play close attention to as these are bound to be the most common mistakes made with the new format.

Adding ‘@’ at the beginning of a tweet

Be very careful with adding @ at the beginning of a tweet. ONLY do this if you are tweeting a reply. The reason you have to be careful is that now the filtering option is integrated into the system, if you do post a tweet with @ at the beginning, it will get lost when the viewer filters out of the Tweets & Replies stream to just Tweets.

Favorites tab

You don’t necessarily need to take it easy on clicking the Favorite button, but use your Favorites strategically. Be aware that whatever you Favorite will be seen by your followers, and represent your brand. This new Favorites tab can be a huge advantage as well – as it gives you an opportunity to share posts that you have been mentioned in, or that support and compliment your product.

We are in the early stages of the new profile and testing out new tactics of marketing with all the new fun little features we have been introduced to. Is there any other changes we missed? Or other ways to use the changes mentioned to boost your Twitter engagement? Comment below!




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