Most people look at the word ‘promoting’ as something of a struggle. But it’s not. It’s about finding the right place to sell; this is either via blogging, social networking, pod casting or video. When you get down to root of it, then promoting can seem quite easy and free.
Yes, there are markets out there where you have to pay to advertise your book launch, but wouldn’t you rather focus on getting the cheap way out and still have the same value, instead of crippling yourself out of expensive debts?
This article is about doing exactly that, but on the social network of Facebook. This site allows an author to create an advertisement to a specific audience and do it for free!
Firstly, you need to create an event or page, to which your book launch will be set upon. But how does one do this? Well you:
- Go to Facebook.com, log in, click events on the left hand corner on your newsfeed (home)
- Click create event
- Fill in the details
- Set your privacy mode - Private, Friends only, Public?
- Select the people you want to invite
- Save the event
- Wait for - Going, Declined, Maybe.
By setting up, you need to ask yourself:
- Who will this genre be suited to?
- Where this book is located – country / city
- What genre or age does your audience explicit to?
This will impact the number of people who will see this advert, if they like it they will generally pass it on by “sharing” it so their friends will see it. The more specific you are the better chances the promotion will have an impact.
The next step is creating a compelling headline, something that grabs the audience immediately. It’s important to target the market like this or you’ll be wasting your time. If your genre is romance there is no point in asking people who are interested in thriller to come to the book launch. An idea would be is to draw up suggestions first before creating the launch ad. See what fits best and then use that to promote your book.
- Attention grabbing
- Knowing who your audience is
Lastly, attach appropriate image(s) that’s eye-popping to audience you’re aiming for.
- Use only a few lines in the promotional text, it may be restrictive but do what you must to make the launch count for something.
- Be compelling
- Entice the audience
- Use unconventional punctuation
- Subject the text to all capitals
Remember to be creative. The image needs to be clear. You want people to do a double take. You should want to confront the reader in a good way that makes them want to go to your book launch. This is an advertisement after all, you are selling yourself and your book.
A LITTLE EXTRA
However, if you want to add a little extra to your book launch promotion, you can pay Facebook to make an advertisement in the side bar so that everyone on that social network can view it, however it costs around $200 monthly (depending on your specified budget) and you will need to have an engaging ad with a link to where your book is being sold.
(Picture belongs to: http://see-change.org.au/sites/default/files/bookworm.jpg)