Their image is all about sex appeal. They require ’natural’ hairstyles and employees are not allowed to wear black. In fact, employees may only wear the brand’s clothes.
Employees are expected to wear minimal make-up and appear well-groomed. They are obliged to wear the brand’s boho-chic designs.
With prohibited nail art and facial piercings, the retail store demand clothing to be 90% black, hairstyles to be neat and make-up to be moderate.
Certain make-up is forbidden such as lip gloss as well as over-plucked eyebrows and blow-dried hair. The brand prefer female employees to have long hair.
Employees of the retailer must be covered head-to-toe in the brand’s clothing and piercings are off limits.
Do you ever feel like you’re walking into a store full of cloned sales assistants? Notice that every employee working in your favourite clothes store look cunningly alike?
The majority of retail stores go by the saying ‘judge a book by its cover’. There are strict rules when it comes to how an employee dresses, how they do their hair, and even how they apply their make-up. A sales assistant’s appearance is the be-all and end-all of a retail store. The all-important and essential element of a retail’s brand is how the employees come across. Their appearance is considered a reflection of the brand.
So be weary when applying to work for Victoria’s Secret or Abercrombie & Fitch. Those managers will be sizing up your outfit and checking out your hairstyle. Whether you like it or not, your wardrobe may be entirely different to theirs and you could be in for a serious makeover…