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How to Select a Viable Ecommerce Niche

In this day and age, it is very easy to set up an ecommerce store. Once you’ve registered a domain name, you can quickly build your site on affordable hosted platforms such as Big Commerce or Shopify. When it comes to payment processing, you can use merchant services such as MerchantPlus, PayPal and Network Solutions. In addition, with the option of dropshipping, there is no need to worry about handling inventory.

However, with the proliferation of online stores selling all kinds of goods, the ecommerce industry has become very competitive. This is why choosing the right niche is very important for success in ecommerce. Here are some tips for finding a profitable niche:  

1. Demand

It does not make any sense to sell something which no one is interested in buying. Therefore, before choosing a niche, you must be sure that there is a ready market. You can use tools such as the Google Keyword Planner to establish the popularity of a niche. This tool will show you the keywords people are using when searching online. You can also establish if there is demand for a product by observing what people are buying from your competitors.       

2. Price

Price is a very crucial consideration when choosing an ecommerce niche. To enhance your chances of success, it would be advisable to go for reasonably priced products which your audience can afford. If possible, stick within the range of $100 to $300 per item. As you make more and more sales, you will eventually earn good returns.

3. Expertise

You need to choose a niche in which you have expertise. Displaying your skill is one of the best ways of distinguishing yourself from the competition. Instead of copying content from the manufacturer’s site, you can write your own unique product descriptions. You could also start a blog offering extensive information about the product features and its uses. Having expertise in your niche will also enable you to offer great support. This will help build trust with potential customers, thus enhancing your chances of making sales.

4. Drop-shipping

If you are selling physical products, you will need to find a way of getting them to your customer. One option is to buy the product from the manufacturer or distributor and stock it in a warehouse. However, this means you will have to foot storage costs. If there is no demand for the item, you might find yourself stuck with dead stock. To avoid all this, make sure the products you are considering can be drop-shipped. This means that they can be sent directly from the manufacturer or distributor to your customer.

5. Potential for recurring sales

If you want make recurring income, you need to find a product which customers need on a regular basis. For instance, if you sell computers, it would also be advisable to include accessories in your product line. This will enhance the chances of customers returning to your site frequently.

Finding the perfect ecommerce niche is not easy. As you experiment with different ideas, some are likely to fail. However, with determination and persistence, you will eventually unlock the winning formula.  

Image: Intel Free Press

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