Is your website traffic dropping despite an ongoing social media campaign? If you're facing this problem, then a link wheel strategy might be the solution you’re looking for.
Link wheel building is a SEO method where a number of websites are created, called microsites. These microsites are all linked together in a strategic manner. The objectives of building a link wheel is to dominate SERPs, increase the page ranking of a website and build strong back links.
Disclaimer: Before We Get Started
A healthy link wheel strategy that uses white hat SEO techniques can make a positive impact on your website’s online presence and digital campaigns. White hat link wheel strategies include relevant links, human engagement and unique content. Automation in a healthy link wheel strategy is kept to a minimum, while avoiding spam. This type of link wheel strategy will be covered in this article.
On the other hand, a harmful black hat link wheel campaign can get your website banned by top search engines such as Google and Bing. Link wheel strategies that use repetitive anchor texts, duplicate content, and automated blog comments are easy to spot and can ruin your website’s online reputation. Because of this, it is recommended to avoid black hat methods when implementing a link wheel strategy.
If you are unsure about what type of methods to use for a healthy and successful link wheel strategy, you may view the article on the top misconceptions of link wheels.
Link Wheel Structure
Link wheels come in a variety of structures from simple to highly complex. First, a link wheel should have at least five microsites in the structure. Next, the microsites must be linked (not all) to the main website. The most simple link wheel structure is the wheel. The main website is in the middle, while the microsites are surrounding it. The links from the microsites are “pointing” to the main website and are also linked to other microsites.
Complex link wheel structures involve the use of numerous microsites on varied platforms. What adds to the complexity of the structure are the links. For example, microsite 1 can link to microsite 2 before linking to the main site. This means that microsite 1 is not actually linked directly to the main website. In another example, microsite 1 can link to microsite 2 and microsite 3 while linking to the main website at the same time. Highly complex link wheel structures tend to resemble a spider web instead of a wheel.
Content And Promotion
As mentioned earlier, the microsites involved in a link wheel should be on different platforms. This means one microsite could be a blog about your website. While the other microsite may be a set of images related to your website with captions and the another is your social media profile. At the moment, there are many types of web 2.0 platforms that offer different services.
In order for a link wheel strategy to work, each microsite must be updated on a regular basis. There’s no specific timeframe, but the updates must be consistent. The more microsites a link wheel has, the more content must be generated for maintenance. Each microsite must be able to stand on its own as a functioning website. This makes the foundation of the microsites stronger and less likely to be viewed as a Black Hat structure.
After creating a link wheel, it is advisable to promote it. These days, most websites already include a newsfeed section where all the new content is shown in real time. You may also choose to cross promote your microsite using platforms in the link wheel.
Key Points To Remember
Link wheels are great for any website. It builds a support system that can increase and stabilize a website’s page ranking and SEO. It’s easy to get carried away when building a link wheel strategy due to the numerous web 2.0 platforms available. Managing content on the individual microsites is very important. Therefore, it’s a good idea to start off with a minimum number of microsites and manage those first. Once you feel comfortable with the structure, you may opt to slowly add more.
Which platforms are you using for your link wheel strategy? Let us know what you think.