Recent evidence shows that influencer marketing is going to be the next big trend. This type of marketing requires entrepreneurs to have a much deeper understanding of their customers; after all, unless they fully understand the wants and needs of their customers, they cannot truly satisfy them. But, to really take advantage of this new trend, entrepreneurs need to use the power of persuasion, this essentially helps you to promote your business effectively while at the same time building trust and commitment.
This infographic from Influenceatwork that bases its findings on Dr. Robert Cialdini’s book Influence: The Science of Persuasion, presents the six factors that influence any customer to say ‘yes’. As it points out, authority and consistency are two of the most powerful elements that guide your target audience’s thinking and encourage them to engage with your business..
In the business world, persuasion is a powerful tool for attracting and retaining customers. Convincing them to buy your services and products requires that you make them believe it is one of the wisest decisions they have ever made. So, get into the ‘science of persuasion’ and show off your unique selling skills!
Do you regard yourself as an influencer? Leave your comments below…