Are you a wordsmith? Do you have a talent or passion for the written word? If so, you could potentially carve yourself a rather successful career as a copywriter as this profession is growing in demand in today’s customer focused marketplace. Copywriting is ‘the art and science of writing words, phrases or other material with the intention of aiding the selling and brand identity of a product or service’. While this may sound straightforward, writing powerful and convincing copy that really sells to your target market can be tremendously difficult.
Here are some helpful tips to become a successful copywriter…
1. Get Inspired
Wake up early (late starts only delay the inevitable tasks of the day and make you feel as though you are ‘against the clock’ all day) and do what inspires you. By this, I mean you need to do something that is not copywriting related in order to gain inspiration before you start writing, whether that is walking in the countryside, making a hearty breakfast or simply doing a quick work out.
2. Write everything down before you begin writing
Without writing down a to-do list, you may find that you forget important aspects that ought to influence the copy you write. For example, a client may tell you to write copy for a particular product, but to also target it towards a specific age group, geographic location and industry – writing everything down will ensure you don’t miss out any important points.
3. Be consistent
The best copywriters are those that have loyal, returning clients because they are able to deliver quality content consistently. You need to be able to deliver the best copy within tight time frames, and without this level of consistency, you will struggle to be successful in such a competitive market.
4. Develop a thick-skinned attitude
When it comes to ‘art’, and of course, writing good copy is a form of art, it can be disheartening to learn that a client is not happy with what you have provided for them. It is essential that you have a thick skin and can take constructive criticism, and to achieve this, it may be a good idea to ask close friends and family to critique your work.
5. Expand your tone of writing
It is important not to get sucked into one style of writing as a copywriter as the best in the industry are versatile and capable of writing to a diverse range of people. To ensure you keep expanding on your tone of writing, be sure to seek out clients from a broad range of industries.
6. Be a clock-watcher
Time is money! You need to get into the habit of being very aware of the time and setting yourself strict timeframes to adhere to.
7. Expand your vocabulary
As a copywriter, you ought to get into the habit of learning one new word every day. This is a great method to not only expand your knowledge and train your brain, but it will help you to write colourful content with words that are unique!
8. Get into a routine
“The repetition itself becomes the important thing” – Haruki Murakami.
Some of the most renowned writers and novelists proclaim to sticking to a stick routine when they are in ‘the zone’. As an example, Haruki Murakami would rise at 4am every morning, write for 6 hours and then run or swim in the afternoon, listen to music and be in bed by 9pm. This may be a little restrictive for you, but you get the idea!
9. Brain storm on a daily basis
Never get yourself stuck in a creative rut as a copywriter – this really is the kiss of death. You need to get into the habit of brainstorming new ideas each day and always consider new angles for your content and new ways of reaching your target market through engaging copy.
10. Meditation is always a good idea
A great habit to get yourself into is that of meditating, even if it is for 5-10 minutes each day. Meditation will help you clear your mind and focus on the task at hand. Great copywriters are able to block out surrounding distractions and really focus on pulling together words that not only make sense on paper, but that really speak to the audience, and mediation can really help with this.
Are you a copywriter? Do you do any of these habits? If you have any more to add to this list please do add them below!