Top 10 Most Famous Company Logos and Their Hidden Meanings

Company logos are more than just more marketing tools. Whether it is a unique symbol or a styled name, logos bear meanings that can only be narrated clearly by the founders of the organizations in question.

If you are a loyal customer to certain brands, you may have tried to examine their cleverly designed logos a couple of times, obviously in a bid to find the hidden messages. I bet you failed!

So, as you tweet the day away on your iPhone, speed down the highway in a BMW, or wait patiently for an Amazon delivery, it is only fair that you know what their famous logos stand for. Read on!

See Also: How to Create an Effective Business Logo

1. FedEx

fedex Car

Headquartered in Memphis, Tennessee, FedEx is an American corporation that provides global courier services. Apart from the fact that the word FedEx is written boldly in two different colors, the average eye cannot detect anything else. If you look closely, you can see a white forward-pointing arrow between the letters E and X, meaning FedEx is a forward-thinking company focused on making deliveries with precision and speed!

2. Amazon

Amazon is the jack of all trades. It sells everything, from audiobooks to zesty veggie mix sprouting seeds! You can even trade in your electronics for something else. And that’s why the arrow below the name Amazon points from A to Z.

3. Audi


Back in 1932, four automobile companies – Audi, Wanderer, DKW, and Horch – formed Auto-Union AG, Chemnitz, and eventually evolved into present day Audi. The four circles in its logo represent the four companies.

4. BMW


BMW, or Bavarian Motor Works, is a German automobile maker with its roots in aircraft engine production. The company’s logo seems to show a rotating propeller, which signified the company’s aviation history. The white and blue panels represent the colors of the Bavarian flag.

5. Apple


You could buy and bite as many apples as you wish, and never manage to create a replica of the iconic Apple Inc. logo. Such is the amount of craft that went into its design in 1977. There are several stories behind Apple’s logo, from the tale of Adam and Eve to Isaac Newton’s apple. But the most reliable one is that of Alan Turing, a pioneering computer scientist who, facing conviction for indecency (homosexuality), committed suicide by biting into an apple injected with cyanide. So, Apple’s logo could be a tribute to Turing.

6. McDonald's

Wikimedia Commons

If you are crazy for hamburgers, then you can wake up straight from a deep slumber and draw an accurate sketch of McDonald’s logo. But what does the gold-colored M mean? Well, it just means McDonald’s! Some consumer psychologists say it signifies nourishing breasts, though!

7. Mercedes-Benz

Mercedes Benz

Fewer logos portray power and confidence than that of Mercedes-Benz, the German auto manufacturer. It’s no secret that Mercedes is supreme on the road, but did you know that the company manufacturers aircraft engines and luxury yachts? The three-pointed star shows the brand’s superiority over land, air and sea.

8. Twitter


Ah, the Twitter bird! It hasn’t always been the way it looks today. Although the original bird was purchased in a stock photo, no precise meaning was attached to it at the time of purchase. However, after the folks at Twitter tweaked it in 2012, the bird appeared freer and playful. So, it now represents freedom, hope and happiness.

9. Coca-Cola

Coca Cola

It is believed that the designers of Coca-Cola had no particular message in mind. However, when Denmark was named the happiest country in the world, the company somehow identified the Danish flag in its logo. I know it doesn’t sound believable.

Look at the Danish flag. Now carefully look at any of the Os in Coca-Cola. Do you see the Danish flag? If you are feeling sad, grab a Coke and smile!

10. Ferrari


Although Mercedes seems to be winning many of the Formula One races nowadays, racing car enthusiasts won’t fail to remind you that Ferrari is the king of  Motorsport with 222 wins between 1950 and 2015. Over the same period, Mercedes has won a measly 32!

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20 percent discount

Back to logos, Ferrari’s black stallion on a yellow background is the ultimate sign of speed and power to its drivers. However, the designers had something else in mind. The logo is a tribute to Francesco Baracca, a World War I Italian fighter ace whose fighter jet had a prancing horse painted on its fuselage. Yellow is the color of Modena, Baracca’s birthplace, and the horse is black – not red – because Enzo Ferrari, the founder of Ferrari automobile and the Scuderia Ferrari motor racing team, wanted to mourn Baracca.

See Also: 20 Brilliant Logos That Will Inspire You

These are just some of the popular logos that mean more than meets the eye. As you shop around, be sure to closely examine various logos and see whether you can reveal their hidden message.

Know any famous brands with messages hidden in their logos? Feel free to share in the comments section below.