Top 10 Skills Needed for a Job in Sales and Marketing

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The world of sales and marketing is a fast-paced, high-adrenaline one, but you’ll find that it’s one of the most rewarding careers. Not only can you experience the thrill of closing a big deal, but you can earn some hefty commissions on those deals. If you want to earn a good living and have natural skills in sales and marketing, it’s a career worth considering.

Here are the top 10 skills you’ll need for your job:

1. Positive Attitude

It’s tough to stay positive even when it has been months without a big sale, but a sales and marketing professional knows that things take time. If you can work hard without losing your positive attitude, your chances of success are much higher!

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2. Qualification Skills

Can you qualify prospects easily, weeding out the ones who will buy from the ones who are simply stringing you along? If so, you’ll save yourself a lot of time and effort, not to mention phone calls and office visits! Spotting false prospects is the key to being a smart, effective salesperson.

3. Research

You’re going to need to spend a lot of time researching your target company, finding out more about the prospective clients and their products. The internet is a great place to find out everything you want to know, but you’ll need skills in researching if you want to succeed.

4. Thick Skin

As a salesperson, you’re going to get a lot of "no’s" in your life. People are actually going to be annoyed by your persistence, and they may be quite critical of your methods. If you allow yourself to be deterred or discouraged by their response, you’re in the wrong line of business. Salespeople need thick skins!

5. Listening Skills

This is more than just being able to hear what the person is saying, but it involves picking up on subtle clues in their words and body language. The more you can deduce about a person just from the way they look and speak, the better chance you’ll have of closing that sale.

6. Tech Savvy

To be a truly effective salesperson or marketing professional, you’ll need to take advantage of modern technology in all its forms. If you can’t learn how to use your smartphone, tablet, or computer effectively, you’ll be behind all the people who can make the most of these valuable tools.

7. Trust-Building

Sales often aren’t made because a product is great, but it is usually the person that closes the deal with another person. The faster you can build trust, the easier it will be to get new clients. People want to be able to trust you, and they’re more than willing to do business with someone they can trust.

8. Writing Skills

You’re going to have to write sales proposals, letters of introduction, cold sale letters, and many other documents. If you can’t communicate effectively via the written word, you’re in the wrong profession.

9. Confidence

Salespeople must be confident if they are to succeed. You’re going to have to get used to stepping outside of your comfort zone, and only then will you meet new people, form new relationships, and attract new clients.

10. Closing

The skill of closing is NOT one that comes naturally to most people, but it is one you’ll need to develop in order to be a salesperson. You may have a great spiel, but if you can’t close the sale, you’re in trouble!

If you have these skills, perhaps you do have a future in sales!




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