Most people struggle with bringing in new followers on social media.
Contrary to popular belief, engaging and consistent posts do not guarantee that people will follow you. There are numerous social media pages that are filled with daily posts but have less than 100 followers. This is because online competition is fierce. Your posts are getting lost in the sea of images, videos and blog entries.
If you’re just starting out, chances are you don’t have the resources and time to compete with large companies in your niche. What you need is a creative strategy for capturing new followers.
1. Give Them a Reason to Follow You
If you want people to follow you, you have to create reasons why. It’s that simple. There are numerous social media pages that are dedicated to pushing out the latest news and tips. You need to do something different.
Examples of marketing strategies for bringing in new social media followers are contests and incentives. People are fond of free stuff. This is a great way of soliciting support for a certain brand, or to create consciousness about a particular product you have recently launched. If you stick by your commitment and actually give away the prizes you promised, you’ll soon see a big jump in the number of followers.
By creating downloadable content as an incentive for likes or follows, users are getting a small preview or taste of what your business is about. Band pages are taking advantage of this strategy by asking users to like their social media page before downloading a free song. Some companies make this a prerequisite, locking valuable content out from general viewers.
2. Team Up With Online Influencers
Influencers have a combination of dedicated followers and a well-established online presence. These are the people who will engage with your message and amplify your cause. You can find these people through the Twitter search functionality by using keywords and phrases relating to your cause. Teaming up with another company can double your efforts, reach and generated content. It’s a win-win situation for both parties.
Finding a company to team up with is easier than you think. It is important to find an online influencer who is in your industry. For example, if your business sells school bags, you may consider teaming up with local universities to reach their followers composed of students and parents. The key to a successful online partnership for boosting social media is a common audience or demographic.
3. Be Active On Other Social Media Pages
This is a time-tested formula for boosting social media followers. It implies that you need to post, comment, like, tag and do all the things that are socially acceptable, in order to send the message across that you are quite active in your industry. More importantly, you need to do this on other social media accounts, preferably large companies with enormous fan bases.
This strategy will earn you the “top commenter” status. Eventually, people will start viewing your profile and liking your social media page. This technique also works in online communities and forums. The advantage of keeping this strategy on strictly one platform is that it allows you to build credibility with less effort. Being active on multiple social platforms and communities takes more time and content to earn a solid reputation.
To conclude, increasing your social media followers does not have to be difficult. Each technique mentioned above requires a firm commitment, which can help you sustain a consistent momentum in your social media strategy.
What are some unique ways you acquire new followers on social media? Share your experience with us.