Marketing is the key to building a successful business. If you can’t sway your target audience, the chances are someone else will. They will get in before you and take the revenue that you could have had. This is a game of inches. You need to use every edge you can if you’re going to get the results you’re looking for. You don’t always have to spend a lot of money to boost your marketing power. Little touches can and do make the world of difference.
In this article, we’re going to take a look at the top five most cost effective ways you can boost the marketing power of your company.
#1 Subscriber Welcome Letter
Most people will subscribe to hundreds of newsletters and magazines online. What they don’t want is a boring standard subscriber welcome letter. This is a great opportunity to jump in and make a sale. You can take advantage of this crucial moment when the customers enthusiasm for your brand is at the highest. Don’t wait for their first newsletter to arrive. Jump in right now!
Here are some of the things you can place in a welcome letter to make it more powerful:
- Special rates just for them.
- A call to action.
- An insight into some of your best services.
#2 The Goodbye Letter
Not enough companies focus on what they’re going to do when they lose a subscriber. They should because this is the final opportunity you’ll have to sell something to them, or make them reconsider their decision. Use this opportunity by asking them to consider subscribing to the newsletter again. You could also offer them another exclusive rate just for people who are considering switching to someone else.
Remember to appreciate your subscribers, even if they’re parting ways with you.
#3 Email Signature
Your email should have more than your name at the bottom of it. You need to make use of this space to advertise to your audience. Every time you send an email, it is a free advertising opportunity. Add in a number of links underneath your name. Most people won’t pay any attention to them, but some will want to find out more. Limit your signature to about 2-3 links and no more than eight lines. You don’t want to come across as a spammer.
#4 Add in a P.S. to Every Message
A P.S. is also something that people tend to forget about. This is another chance to take advantage of free advertising. Most people will read a P.S. because they believe it’s a special message that’s relevant to them. The key is to not turn it into a novel. Make it no longer than three or four lines, and mark it out clearly from the rest of your content.
Be careful not to simply repeat what you’ve placed in your email signature. Ensure that you’re really providing some new and relevant information.
#5 The Thank You Page
A great way to increase the number of subscribers you have is to setup a group subscription page. This is where you work with similar companies by having a ‘thank you’ page for every subscriber you gain. On this page, you will have links to your partners, and your partners will have links to you. It’s a fantastic way of increasing your numbers and helping out other people at the same time. It’s an effective way of gaining subscribers because people will tend to subscribe to multiple publications and lists at the same time.
As you can see there are plenty of ways to boost your marketing power with little or no cost to you or your company. Have you employed any of the methods mentioned above? How effective have you found them? Your thoughts and comments below please…