Considering that you are a senior level professional, well settled with a job, there are high chances that you have not looked or thought about your resume for a long time. This means that you are probably unaware of how much resume writing trends have changed in the past few years. What if you find a lucrative job opportunity but your resume is old-fashioned and outdated? Such a situation calls for an updated resume. However, before you brush off your old resume, updating it with your latest contribution and recent career history, you need to be aware of the prevalent resume 2.0 trends.
Before you think about creating a new resume, you will need to lay the groundwork with targeting and personal branding.
Essentials for creating a new resume:
Target a niche audience
As a senior level executive your resume should address the requirements of a niche job market. If it doesn’t target a specific audience, recruiters won’t connect it with the job that you are trying to land. Any irrelevant information in the resume is surely going to create a bad impression and your chances of getting an interview call will automatically be reduced. Everything that you include in the CV should align with what the recruiters are looking for in candidates. You can refer to job descriptions of positions like VP Marketing or VP Finance to find the best fit when writing your resume.
Create and communicate a personal brand
In the bad job market, personal branding has acquired more importance than ever. Think of the resume as a personal marketing communication. Therefore, you simply cannot ignore branding these days. The factors differentiates your unique selling point from your competitors is what will sell you. In addition to academic qualification, companies look for key personal attributes such as vitality, competitiveness, ability to work in team, willingness to learn, passion to create amongst others. Branding generates awareness and makes you come alive on the paper, digital and web page.
Do not include an inappropriate objective statement
After all these years into corporate, you don’t want to be perceived as an inexperienced and naïve candidate. Employers simply don’t care that you want to achieve a “position where you can grow and simultaneously utilize expertise for the organization’s benefit.” They want to know what you will do for them. Objective statements are a waste of valuable space on the resume, and don’t attract attention of recruiters if they don’t highlight the real value you bring to an employer.
Strategic positioning for impact
Busy recruiters only allow themselves an average of six seconds to review a resume. With such little attention span, a resume must not only be crisp, but each of its sections should be strategically positioned for the maximum impact. Everything related to your personal brand statement should be on top third or quarter of page one. Since recruiters seldom go beyond page one, make this section as strong as possible. In digital world, search engine pay more attention to relevant keywords at the top of online profiles and rank web pages with better keyword density higher. To make the top section more effective you can add a powerful quote from a colleague or a boss.
Keep it attractive and readable
Although it is good to include a few enhancements to make your resume visually appealing, you must make sure it doesn’t become too flashy and illegible, which will ultimately defeat its very purpose. Keep the formatting attractive but consistent and clean. Using more than two different fonts isn’t advisable. There is no real need to underline text.
Do not forget to include your achievements
If you really want to get hired, it is important to let the recruiter know how well you performed at previous positions. This includes showing them how you made things happen, or how you made it to increase profitability. Tell them how your actions led to the growth of your organization, and added to the profit margins of your company’s annual turnover. Your achievements are what makes you special and you shouldn’t shy from explaining them to the recruiter. After all, it might be the only chance that you have to get a call for the interview.
Follow these tips to create a high impact resume as a senior-level executive and stand out from the crowd.
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