Tumblr vs. Pinterest: Which One Is Right For Your Business?

You probably already have a Facebook page and Twitter account setup for your business. In order to reach out to your audience, you need to consider extending your online presence to other social platforms.

Tumblr and Pinterest are leading social media websites that can be used for capturing new leads and increasing followers. From a distance, both social sites look very similar, allowing people to quickly share images and videos with just a few clicks. However, a closer look at their individual dashboards and user demographics will tell you a different story.

This article highlights the main differences of both platforms, which can help you determine the right social platform for your business.


Tumblr is a micro-blogging platform that filters content through one main, simple feed in blocks of images and text. It is best to think of Tumblr posts as miniature blog posts that rely heavily on images and videos. On the platform you can easily check for likes and re-blogs, allowing you to follow them if their personal page looks interesting to you. You can also find topics by doing keyword searches, making the tagging system very important.


Pinterest is coined as a visual pin-board for images that users want to keep in their personal collection. Instead of chunky mini-blogs, you re-pin what you see around the internet and on other pin-boards. This allows you to add them to your personal, categorized collections. Making pins easy to find in searches relies on supplying adequate information in the summary before pinning, and on using keywords that will come up in Pinterest queries. Images that you’ve pinned show up on your profile in stacks, and in your main news feed. It is important to take note that Pinterest does not allow users to create blog posts.

Design And Functionality

When it comes to their designs, Pinterest and Tumblr are very different. Tumblr adopts a minimalistic approach with its linear, single column design. You only have a handful of posts in each page and you can easily go from the newest to the oldest post. On the other hand, Pinterest’s design is a bit busier with five columns in a page. Tumblr’s approach is simpler and easier to navigate; while Pinterest’s approach lets you see large amounts of content in a single page.

In terms of functionality, there is a major difference between Pinterest and Tumblr when it comes to new posts. In Tumblr, all content for new posts need to be uploaded manually. With Pinterest, you can quickly achieve the same thing using image links.

Since Pinterest knows where you got the image, it automatically indicates the source and true owner of the image. For copyright infringement purposes, this is a clear advantage. Tumblr does not have this function, which means you need to manually indicate where you got the image.

Where Both Platforms Excel

Both Tumblr and Pinterest serve as media-heavy feeds and collections of images. Each of these social platforms are great for commenting and participation. Pinterest makes it visually simpler to add comments and Tumblr users tend to only promote the best comments on each post. In general, both Tumblr and Pinterest serve as popular SEO tools for driving traffic to websites and promoting personal interests.

To conclude, both social media platforms offer unique functions. Determining which one is right for you comes down to matching their individual features with your business objectives and goals.

Are you currently using Tumblr or Pinterest for your business? Which one do you prefer using? Let us know what you think.