Types of Tweeters

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1. Polarised Crowds
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Polarised discussions feature two very dense divided groups and tend to centre on controversial subjects such as politics. The two groups do not actually directly argue, or converse with one another, despite talking about the same subject. Instead of actually arguing they end to ignore one another, using different links and hashtags.

In a previous article I discussed the power of Twitter and whether it was in fact too powerful. Even to the point where it can predict flu outbreaks by analysing tweets. This new article will examine the recent study which, suggests that tweeters can actually be divided into six different groups:

  • Polarized Crowds
  • Tight Crowds
  • Support Network
  • Broadcast Network
  • Community Clusters
  • Brand Clusters

The Study Explained

The study by Ben Shneiderman at the University of Maryland is the first of its kind ever carried out and took roughly four years to complete. By analysing tens of thousands of tweets from all around the world, on all different topics, the researchers were able to map the pattern of Twitter conversations into the six previously mentioned groups. The patterns were based on topic, information, conversation influencers and social network structures. According to Shneiderman “What we’ve done is to provide a visual map of the Twitterverse that will ultimately help others to better interpret the trends, topics and implications of these new communication technologies.” 

With that in mind let’s take a closer look at the inner workings of the different groups. Which group do you think you fit into?



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