If you have a personal Pinterest board, you might spend hours each week pinning to your boards and checking out boards created by others. But although Pinterest is a fun way to find recipes or get style ideas, it’s also an effective business tool.
The truth of the matter is, an active Pinterest presence helps promote your company. And if you’re already using Pinterest for entertainment, why not incorporate the site into your business? Here are a few tips to use Pinterest effectively in business.
1. Recognize the People Who Use Pinterest
Pinterest is a popular social media tool, but it’s important to recognize the people who are likely to use this social media platform. According to a research study, women primarily use Pinterest. Therefore, using the social media site might be more effective if your product or services caters to women. If you’re targeting males, Pinterest might not be as effective for your business.
2. Prepare for Success
To use Pinterest effectively, set up an account in your business name, not your personal name. Click here to get started, and make sure you include your business logo on the page. This is one of the first steps to creating brand awareness. The Pinterest Business Center offers a variety of resources for success, such as Pin It buttons that you can integrate on your website, blog and other social media pages. This prepares your blog for pinning, and also encourages site visitors to follow your Pinterest page.
3. What Does Your Ideal Client Want to See?
Before you start pinning or building your boards, take time to research your ideal client. You want to build your Pinterest following, but this will only happen if you design a page that appeals to your target audience. For example, if you’re building a personal finance site, what’s on the minds of the ideal client? Are they interested in credit repair? Buying a house? Saving money? It’s important to meet the needs of your clients. So, answer their questions, give advice, and provide inspiration or personal stories.
4. Categorize Your Boards
You may think you only need one board. However, the more boards you have, the better. You don’t have to go overboard, but you might have a different board for each category or service. For example, if you have a personal finance blog and you want to promote through Pinterest, you might have one board dedicated entirely to loans, another board for credit repair, and a different board with articles related to saving/budgeting. This way, Pinterest users can choose the topics that interest them the most.
5. Check and Acknowledge Your Sources
Respect the intellectual property of others. If you’re re-pinning, it’s always best to link to the original source and give credit. Also, check the URL of sites before re-pinning to make sure it’s a legitimate destination.
6. Pin Your Blog Posts
When you think of using Pinterest to promote your business, you might think about posting images of your products. But although this can work, Pinterest isn’t just a site for visual advertising. As a matter of fact, about 59% of Pinterest users "click on pins that go to blog posts and articles." Therefore, if you have a blog or website, it’s perfectly okay to pin these posts to your boards. Include an attention grabbing photo, and when Pinterest users click the pin, they’ll be taken to your site and greeted with an interesting article. This can increase traffic to your site and potentially result in new customers.
7. Include a Watermark on Original Pins
Re-pinning is okay, but you should also have original pins. To build brand awareness and promote your company, add a watermark of your website or your company’s logo on any original work.
8. Establish a Pinning Schedule
To promote your business through Pinterest, you need to create a posting schedule and stick with a consistent routine. You don’t want to overwhelm your audience with excessive pinning. At the same time, if you pin too little, they might forget about your board or stop following your board. Aim for one to five new pins a day.
9. Encourage People to Follow Your Boards
Maybe you have other social media accounts for your business such as Twitter. Link these accounts with your Pinterest. The more people you have following your Pinterest boards, the more likely your pins will get shared, which can increase traffic to your site.
10. Be Social
Using Pinterest for business isn’t only about pinning to your boards. To drum up interest for your company, you need to be social on the site. What does this mean exactly? To put it plainly, you need to be following, re-pinning, liking and commenting on other boards. You can tag other pinners by name in your comments, and offer a quick "thank you" when a user re-pins your work.
11. Experiement with Visuals
Pinterest isn’t only about pictures. You can pin a variety of visual images to your boards, such as slideshow presentations and videos. Also, you can create your own original infographics. Whether you’re re-pinning or creating original pins, make sure images are engaging, interesting and informative. You can utilize many image creation tools, such as PicMonkey, Instagram and Canva.
12. Measure and Improve
Pinterest is an effective way to direct traffic back to your website and increase sales for your company. But you need to measure the success of your Pinterest page. To do this, how many new Pinterest followers are you receiving each day or week? Are people re-pinning your pins or commenting on your boards? Do you receive a lot of likes? If these numbers and your site traffic increases, you’re off to a good start. On the other hand, if users aren’t interacting with you or following your boards, you’ll need to modify your approach. This can include being more social on the site and posting more interesting images or content.
Additionally, you can use Google Analytics to track traffic to your website or blog from Pinterest. Speak with your web developer or IT person about tracking software.
More than a place to share recipes and amateur photos, Pinterest is a wonderful tool if you’re looking to expand your reach and spread the word about your company. Join today and start building your business boards to promote your company around the clock.