How to Use Social Media to Boost Your Holiday Sales

The holiday season is right around the corner and retailers are already thinking about how they can boost their holiday sales. With billions being spent on an annual basis, it’s time to really start promoting yourself. In this article, we’re going to show you how to harvest the benefits of social media to boost your holiday sales. Let’s take a look!

Get in the Spirit

Transform your social media profiles into a hub of holiday fun. Add holiday images, icons, and special graphics to really get people in the mood. Your pages should feel warm and welcoming. Do this and people will want to come back for more.

Pay Some Forward

Everyone loves a charitable cause. Give customers the option of donating a part of their orders for charity. In other words, you could have an offer where you say 5% of everything you sell this holiday season will go to a charity.


Events are always a good way to get more sales throughout the year. Run a contest or giveaway with a Christmas twist to encourage people to participate. For example, you could run a competition where the winner has to have the best Christmas costume. The prizes can be anything from discounts to special Christmas gifts.


As a kid you probably did the big countdown to Christmas. A 12 Days of Christmas marketing campaign takes advantage of this countdown. You can do it too. Provide something special each day to get people to buy. You may discount a different item every day, whilst steadily making the discounts more and more valuable as you get closer to the big day.

Give People a Hand

Post useful content related to the holidays. We’re all looking for help in what can be a stressful time of the year. You may decide that you want to post articles on saving money, choosing gifts, and hosting a memorable Christmas party.

Holiday Engagement

With people rushing around everywhere, getting the right amount of engagement can be tougher. Get your followers to post their holiday tips for others. Ask them questions about what they want to see under the tree this Christmas. It doesn’t have to be related to your products. Just anything to make sure you’re in their minds.


Another way to get people active is to post a poll asking for people’s opinions. Give people an incentive to participate in the poll. For example, some stores offer a small, temporary discount to people who vote in one of their polls.

Visual Power 

Short holiday promotional vids with hidden codes and clever Internet graphics harvest visual power to encourage people to spend. Remember, the statistics show customers are more likely to respond to visual aids than text-based updates.

Holiday Hashtags

We all know how important hashtags are for categorising your content. During the holidays you need to switch your hashtags to holiday-based hashtags. Feel free to use the conventional hashtags like #happyholidays and #Christmasday, but also feel free to opt for some of the more industry-specific ones. Use a mix and test them out for the best results.

Always Stay Social

Don’t make the mistake of automating your entire marketing campaign and not staying social yourself. Yes, you’re busier than everyone else, but that’s no excuse to let all your hard work go to waste. Put in the effort to stay social by interacting with your customers on a daily basis. Whenever they post a reply, make sure you respond to them with questions. Keep the conversation going and don’t worry about hard selling all the time.

Christmas is a challenging time of the year for everyone. But if handled correctly it can be one of the most rewarding times of year, even for your business.

Have you used Social Media to help your business during the holiday season? What Methods have worked for you? Your thoughts and comments below…


Image: iStock

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