Why Introverts Belong in the Public Relations/Communications Field

It is expected that anyone that takes it upon themselves to get into a public relations or communications field to be an extrovert. They should have a gregarious and sociable personality, but why can’t an introverted person excel in such a field.

The biggest difference between an introvert and an extrovert is their interaction with people. While introverts do best in a smaller setting, extroverts draw their energy from excitement and being around large crowds.

There is a huge misconception that introverts, unlike extroverts are poor communicators. Surprisingly the strengths of an introvert can be leveraged to benefit a position in a public relations or communications field.

Listening is Key

Introverts possess great listening skills, which is great ability to have. While having a job where you will be required to speak with reporters, clients, or just partaking in a company meeting, it’s important to use those listening skills to the fullest. For client’s, nothing makes them feel like the most important person than feeling like they’ve truly been heard and understood.

While extroverts can help contribute to a discussion, they sometimes tend to take over a conversation and in many cases talk over people.

Think Before You Talk

Introverts tend to analyze a situation before they articulate an idea. By observing they are being strategic communicators making sure that what is said actually needs to be talked about.

Extroverts tend to jump into conversations and express their ideas before actually thinking about the consequences that can arise.

Cool, Calm and Collective

Introverts tend to remain calm during moments of crisis. Even if they are overwhelmed, it’s only internal and they maintain a cool demeanor. Their calm appearance can help create a tranquil work environment. They will also calmly assess crisis situations, create strategic plans, and assure clients and colleagues that the problem is only temporary.

Extroverts will want to respond to crisis’ quickly because they will most likely be very stressed out about the problem, but they may not take certain factors into consideration and may make things worse.

Know Thyself

Introverts are often aware and comfortable with their weaknesses. Knowing this makes them excellent team players sometimes great leaders. They take on tasks that play to their strengths and by fully understanding themselves they can suggest tasks that are better suited for co-workers.

Extroverts tend to play on their strengths and usually don’t admit to their weaknesses, and they take task on even if they aren’t sure that they are qualified to do it.

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An introverted professional’s unique combination of skills makes them essential to any public relations or communications team. Public relations professionals work for their clients, meaning they are mostly behind the scenes trying to build the brand and reputation of their clients. As part of a team, while they may not be the one picked to give a speech to an audience, they may be the one to help write the speech to make it more heartfelt and reach the hearts of the people in the room.