Google is a corporation that constantly has to innovate if it’s going to retain its market monopoly. It’s also a company that wants to expand away from search engines. This will better secure its future and make it a more attractive prospect for users. The company has already evolved into different areas, including the creation of an email engine; Gmail.
Gmail is one of the most successful offerings Google has ever produced. It’s popular and has a base of loyal followers. This is a problem. It means any changes to Gmail have always received a lot of opposition. Any changes almost turn into an apocalypse for some, and this isn’t good from a Google PR point of view.
Rather than innovating what they have, Google has started to work on a new service called Google Inbox. It’s currently in beta mode and, presumably, will attempt to change the way we organise our communications. Let’s take a closer look at what it could mean for the future.
What makes it unique?
Google Inbox isn’t a knockoff of Gmail. Gmail is built for a desktop experience, whereas Inbox is built for a mobile experience. This means you have lots of animations and graphics to give Inbox an entirely different look. It’s better designed for use on the smaller screen. You’ll also find far more organisational features and better management.
Information density is far lower with Inbox, due to this mobile audience. But at the same time you have more power over the individual email. You can segregate emails based on what you need to reply to and how urgently you need to reply.
The ‘snooze’ feature is a new feature designed for Inbox. This is where you can mark an email with an intention to reply within a few hours, a day, a week, or even randomised. Based on this, you will find the email in your inbox again whenever you request it. That means you’ll no longer need to worry about meaning to reply to an email and then forgetting about it because it’s disappeared down the list.
We also see the return of the Gmail star system in the form of pins. Pins allow you to mark an email by its urgency for a reply. Once you unpin it, you will delete it. This is how you can clear clutter from your inbox, whilst still ensuring you send a meaningful reply.
Google Inbox concentrates on organisation
What we have learned from Inbox is that it’s designed to produce a more streamlined and organised experience. You can set reminders, remove emails that you don’t need to monitor and segregate email groups in all sorts of creative ways. It’s essentially another version of Gmail without upsetting the people who have fallen in love with Gmail.
But what does this mean for the future of Gmail? Does it mean we’re going to see the end of this iconic email system?
As it stands, we have no real idea what’s going to happen to Gmail if Inbox takes off. One can only assume that we will find Google merging the two products in time. Of course, Inbox may never take off and Gmail could retain its position as the number one email product produced by Google.
Google must tread lightly when it comes to a prospective merge, however. If they mess it up and upset a lot of people, this could turn into a PR disaster. Either way, don’t expect to see any major Gmail changes anytime soon. It’s likely Gmail will continue to dominate the bulk of Google’s email products for years to come. This article is merely a warning provided in advance.