An important part of the job application is the quality of your cover letter. As a graphic designer, the expectations of writing an exceptional cover letter are higher than other jobs because of the designing expertise you possess. The U.S Bureau of Labor Statistics noted that graphic designing jobs are expected to increase over the next few years. This means that more people will become graphic design professionals to meet the demand, therefore increasing competition. A stand-out cover letter that represents your personality and skill will help you beat the competition. Consider the following instructions when writing one.
1. Address the Company or Hiring Manager
When you decide to write a cover letter, you already know the intended recipient. Hence, you should avoid using the vague ‘To Whom It May Concern’ phrase in your cover letter. Address a real person by stating ‘Dear Sir/Madam’ to get your potential employer’s attention. Be resourceful, and contact the company to get a name to whom you will address the letter. Referring the person in charge, especially by name, shows your professionalism and respect for the individual.
2. Reasonable Length and Precision
It is a cover letter, not a résumé. This means that the length of the cover letter should be of reasonable length. Not too long, and not too short. Considerably, one page highlighting your skills and other requirements should suffice. Long cover letters tend to be boring, and an employer will not bother reading the whole of it. Use short, precise sentences that are easy to understand. Write the letter in a way that is direct and focuses on its primary purpose.
3. Summary of Your Skills
A cover letter is a summary highlighting your skills. A summary of our skills should be in the second paragraph of the letter. The second section should explain to the hiring manager or employer why you qualify for the job and why you are best fit than other applicants. Include your graphic designing experience and mention your areas of specialization. Remember to mention skills that are relevant to and required by the job.
4. Professional Language
It is also important for your cover letter to use professional language. The language you use to write the cover letter will be used by the employer to gauge your education level, professionalism, and skillset. Use enticing industry language that shows your intelligence. Read through your letter and get rid of grammar mistakes and typing errors. Professional language will show your seriousness in the job. In addition, don’t use vocabulary that is not easily understood.
5. Respond to Job Requirements
Responding to job requirements means you address the skills wanted by the employer. If you saw the job advertisement on a job board, go back and find out additional information required in the letter. Failing to include any requirement can lead to automatic rejection of your application. Also, ensure the skills you have listed are the ones required to get the job. Such simple details are what separate a general graphic design cover letter from an exceptional one.
Remember to include a bit of personality into your letter and show that you are enthusiastic about the job. Try ending the letter with call-to-action language that will persuade the employer to give you a reply.