For some, producing videos and posting them to YouTube and other online video sharing websites is quite a lucrative prospect. For others, though, it can be a waste of time because it takes a lot of persistence and dedication to get your video to the front page of YouTube, to build a subscription list and to generate a lot of views.
Here are some interesting statistics to fathom (courtesy of Digital Marketing Ramblings):
- One billion YouTube users
- Four billion YouTube video views per day
- Six billion hours of YouTube videos watched per month
- 100 hours of video is uploaded to YouTube each hour
- $5.6 billion advertisers spent on YouTube last year
These are very substantial numbers for both producers and users to comprehend. YouTube provides the Internet with plenty of useful information and even opportunities to earn either passive or rewarding income each month – there isn’t an exact formula to how much a person or company can make.
It’s important to understand that it’s a difficult endeavor to become as popular as The Angry Grandpa Show, Machinima, Smosh, Screen Junkies or PewDiePie. One consolation is that it is possible to become a freelance YouTube producer that garners a modest amount of views.
How does one even become a freelance YouTube producer anyway? Here are some steps to start and tips to succeed.
Account Signup & Channel Creation
Head over to YouTube (or any other video website like Daily Motion) and sign up for an account (be sure to monetise your account). Figure out what kind of videos you want to produce: film reviews, video compilations, news analysis, etc. Create a channel that is simple to use, neat and has a channel preview.
If you want to become a professional freelance YouTube producer refrain from using a cellphone or a webcam to record a video. Instead, do what the other successful channels do: utilise a medium- to high-end high definition camcorder that has dependable audio recording abilities. Also, use lighting effectively and avoid recording in darkness.
This might cost a pretty penny in the beginning, but if you’re dedicated then you’ll eventually earn the money back.
It’s hard to produce viral videos, but sharing your content on social media outlets, such as Facebook, Twitter and Reddit, can assist in the objectives – remember to add social media to your channel. Once something becomes somewhat popular then it’s possible that other mainstream news outlets will report on it (take for instance the person who got kicked in the head taking a selfie).
Another way to share your channel and your videos is to comment on other videos and respond with a positive remark. Always be respectful to others who criticise your work and perhaps even thank them for the constructive criticism.
With so many active users, it’s understandable that there is much replication occurring on YouTube. Before you start producing videos, perform some research and understand how and why some of the most popular channels generate one million views on a regular basis. Try to refrain from copying the content.
YouTube White Hat Tricks
Most experts have listed a number of tips that YouTube users should incorporate into their business models in order to get more eyeballs to their content. Some of these include posting content on a regular basis, writing detailed descriptions, annotating each video to another video, asking for thumbs up or comments from viewers and offering small tokens for subscriptions.
Length & Collaboration
Once you begin actively posting videos to YouTube, be sure to create short ones (five minutes would be the average). Publishing longer ones should only be done once you have established a dedicated user base that will sit for 15 minutes watching a video.
In addition, after a few videos have been posted, try to reach out to other channels and collaborate. This way, both producers will benefit from the partnership and there is a better chance of increased viewership.
Spamming & Copyright
Indeed, we all want our material to go viral, but the chances of that happening are quite slim in today’s YouTube environment. Spamming your content can cause negative effects to your brand and hurt your reputation. Avoid spamming entirely.
Furthermore, be careful when using copyrighted video, photographs and music. For instance, if you want to add introductory or background music then download un-copyrighted music.
Do you actively post videos to YouTube? Let us know how it’s going in the comment section.