Career Testing
Career Testing
Career Testing
WEB & TECH / SEP. 24, 2015
version 7, draft 7

How Less SEO Can Equal More in Rankings

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SEO is essential for any business. But, what if someone told you that concentrating less on SEO, could gain you more when it comes to higher rankings. We can’t underestimate how crucial the top spot is in this day and age. A study from Chitka reveals that the top spot gains 33 percent of all organic search traffic. Second spot gains 18 percent, and it constantly degrades as you drop down page one. Small businesses and marketers are two groups that usually struggle for time and resources. So, it will come as good news that minimalist SEO is now a thing. It won’t get you the number one spot, but it will gain you a significant amount of traffic. We’re going to take a look at how you can apply it to your business.

See Also: 5 Best Blogs Every SEO Specialist Should Be Reading

Be Specific

Keyword research is your first step. If you don’t want to dedicate time to this, or you don’t have the expertise, it may be worthwhile hiring an SEO company. Tread carefully when doing this. Make sure you ask these questions if you plan to hire an SEO company.

By being specific, you are targeting those who are already trying to search for you. They may have heard of you before in passing because they already want to make use of your unique products of services. You can also use Google Analytics to check where your keywords rank and how much competition there is.

However, simply choosing the right keywords is only part of the process. It’s worthwhile searching for terms that don’t necessarily have any great degrees of traffic now. They will only get stronger as you bring in more online traffic. You can test and always change things around later. It does not matter if you do not get it right the first time.

Think About Title and Meta Tags

Title tags are what you see at the top of your browser whenever you are on a page. They are more than something used for decoration. Search engines utilize them as clickable links. This is where the user experience and SEO are both equally important. If your title tags make no sense, they provide no benefit to the user. If you don’t use keywords for your title tags, they won’t rank high. The easiest way to deal with them is to use one keyword as part of a descriptive phrase that defines the page. If your keywords don’t fit in, you shouldn’t use them. It’s always better to concentrate on the user experience before SEO.

Meta tags, on the other hand, are slightly different. You have probably heard about them before because they used to be a golden ticket for SEO. Users can define a page with these little descriptive blurbs. These days this does not contribute towards your ranking, but it could capture a potential reader. You only have 150 characters to make it work, so spend some time coming up with the right combination of words. Regular Twitter users will find this far easier.

Optimized File Names

Google’s crawlers look through a variety of aspects within your website. One area many people don’t know about is file names. File names are used to tell Google’s crawlers what an image is. As it’s impossible to read an image, file names are there to tell the search engine what the image is all about. The file name should have a relevant keyword and an (extremely) short phrase. A file name that is too long could hurt your SEO ranking.

Dealing With Content Marketing

Content marketing is as powerful as ever before. In the past, content marketing was about publishing as much as possible in an attempt to drag as many people as possible into your net. Google Panda saw an end to this style of content marketing. But, content marketing remains an effective tool for bringing visitors to your website. The difference is you need less content to succeed and your content must meet much higher standards than before. 

In terms of optimization, here is what you need to do:

  • Sprinkle a minor number of keywords throughout. Keyword stuffing is penalized heavily.
  • Links are important, but only when it comes to sources relevant to the article.
  • Use working titles. The title of any content you create should attract both Google and users.

In short, you must write for people not the search engines. 

Genuine Popularity

Less is more because so many websites can succeed simply by doing what they do best. It’s possible to not pay much attention to SEO at all if you’re genuinely popular. The flipside to that is that in order to gain genuine popularity most websites need strong SEO, which is why you still have to consider it as a factor.

Social media is a good place to start because it’s such a strong SEO factor. We can see this through Google’s decision to change its policy on displaying Tweets in its search rankings. In fact, social media is one of the most important areas Google looks at.

Learning how to market yourself on social media has never been more important. It’s why so many brands are employing social media agencies as well as SEO experts. We can see this reflected on the other side of the window. Many SEO agencies are branching out into social media marketing at the same time. 

So how do you take advantage of social media for the benefit of SEO?

The Networks – There are some networks you HAVE to have a presence on and some that are optional. It is understood that Facebook and Twitter are crucial. Beyond that, every other social media network is industry specific.

Write for Users – Your users are what make you popular. It’s vital that you’re writing for them not the search engines. Google’s crawler bots are stronger than ever before. They can give you credit for providing content of real human value.

Fit With the Trends – The trends on social media change all the time. Learn to track them and publish content accordingly. By sticking with the trends, you are bringing in users who want to talk about them. You are showing yourself as a brand that is socially relevant.

Of course, there is so much more to it than this. These are the basics of getting started with social media marketing. It will take some trial and error to get things right, so don’t expect to get instant results.

Is There More to Success Than This? 

You should make sure that you understand that by simply adding some keywords to your website, you are not going to get a massive traffic surge. It’s about setting the foundations to get the results you want going forward. This is the minimum every brand should have in one place. The reason why it gives you an advantage is that the majority of websites don’t do this. For the near future, you are going to have a serious edge on your competitors.

See Also: Six SEO Myths You Need to Toss Into the Recycling Bin

The reality of SEO in the modern age is that the human aspect is more important than ever before. It’s never mattered more than it does today. Google itself has said many times they don’t want users to write for them any longer. It’s their goal to provide content that’s of real value to users.

What do you think is the single biggest change to have happened to minimalist SEO recently? 

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