When creating a job vacancy posting it is essential that you get the order of the posting correct. This will ensure that you can reach out to your intended audience and that the individual’s attention is kept right throughout the entire posting.
In today’s fast-paced society it is crucial that you are able to maintain the attention of your intended audience. This can be achieved by producing a job posting in less than 100 words.
Begin with the job title. Ensure it fully captures the full essence of the position.
In the first paragraph of your posting, list the key responsibilities of the position. This improves the chances of the individual reading the rest of the advertisement, and consequently applying for the position.
Begin with the most important requirements of the position, and then list those that are more secondary. Dedicate around 20% of the word count to the responsibilities section.
The main body
Use this section to describe the specifications of the individual. Begin with the essential requirements and then lead on to the preferred requirements. Do not go into a great deal of detail here; instead, focus on the key characteristics of your ideal candidate.
Do not include unnecessary information, in order to keep in line with anti-discrimination legislation. This includes information such as age, gender, religion, relationship status or information pertaining to children.
Describe information about your company and details on how the interested candidate can apply. Keep this information to the point, professional and easy to understand. Many job vacancy postings fail at this stage, as they create a long-winded and complex application process. Choose one or two preferred methods, describe them clearly and stick to them.
Use Search Engine Optimisation (SEO) to make your advertisement appear at the top of Google and other online search sites. Ensure that the job title is clear and plain. This will also increase the chances of the advert appearing at the top of search results.