In order to understand what people want, you need to be able to listen and understand what they are telling you. Active listening skills are a must for anyone interested in working in advertising.
If you can’t manage your own time - and others’ time - you’ll never reach those critical deadlines to get the job done. Organization skills are of vital importance if your goal is to work as an advertiser.
Advertising and marketing is all about persuading people to think the way you want them to. The easier you can convince them to share your opinion, the more successful you will be in the world of advertising.
In the end, you’re going to have to make judgment calls on what your "gut" tells you is right or wrong. You’ll need to consider the cost/benefit of your actions, with the goal of trying to select what you think to be the most appropriate action to ensure the success of your advertising.
Your marketing and advertising campaigns will always take time to elicit the desired response, and a patient advertiser is one with a greater chance of success.
You will be working within a set advertising budget, and you’ll need to know how to operate within that budget in order to succeed. If you can maximize the use of your resources and make the most of your budget, you’ll have a better chance for achieving your marketing goals.
Advertising is one complex puzzle that truly has no "right" or "wrong" answers, but there are many possible solutions to your problems. With the right problem solving skills, you’ll be able to figure out the puzzle and produce the most effective ads and marketing campaigns possible.
The career you are choosing is ALL about influencing others and interacting with people, so you’ll need some pretty sharp people skills in order to be a successful marketer/advertiser. You will need to work with a client base that may be highly demanding, and it’s a high-stress job even for those with excellent people skills.
The more creative you are, the easier you will find your advertising/marketing career to be. Advertising is mainly taking a new, creative approach to an old product.
You’re going to have to work hand in hand with a lot of people, many of whom you may not like or have no desire to work with. Being a team player will help you see beyond the individual foibles or issues of your team, and will ensure that you keep your eye on the big picture: creating successful ads.
Advertising is a fast-paced, high-reward career, but it’s not for everyone! Some people just don’t have what it takes to be an advertiser/marketer, because it is a highly demanding job that requires a wide range of skills.
Want to know if you’ve got what it takes? Here are the top ten skills needed for a job in advertising!